Amazon Prime Day 2022 – live: When is it and what are the best early deals?

·21-min read
The 48-hour sale will take place on 12 and 13 July, but the early bird deals have already kicked off  (The Independent)
The 48-hour sale will take place on 12 and 13 July, but the early bird deals have already kicked off (The Independent)

Calling all bargain-hunters: Amazon Prime Day 2022 is just five days away – taking place between 12 and 13 July.

The 48-hour sale event sees huge savings across tech, home and kitchen appliances, alcohol, gaming, laptops, TVs and so much more. As well as huge discounts on big-name brands, including Apple, Samsung, KitchenAid, Shark, and Rimmel. And luckily, early deals kicked off on 21 June and continue to roll in.

With just days to go, Amazon has confirmed a series of sneak preview deals across categories including Amazon devices, kitchen appliances, gaming, tech, and more that you can expect on the big day (more on that later). And in even better news, it has announced it will be doubling donations to your chosen charity through AmazonSmile for purchases made during the shopping bonanza.

Prime Day can feel overwhelming, but we’re on hand to help as your very own personal shoppers. Aside from our dedicated deal guides, our live coverage provides you with the best discounts, unrivalled savings, and expert advice on navigating the sale.

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Amazon Prime Day 2022 latest news and early deals

  • Amazon Prime Day 2022: When is it and what is it?

  • The best Amazon Prime Day deals

  • Sneak preview of Prime Day deals to expect

  • What you need to know about Prime Day 2022

Save 40% on Huawei’s top rated smartwatch

10:05 , Daisy Lester

Huawei Watch 3: Was £349.99, now £210.40, Amazon.co.uk

 (Huawei)
(Huawei)

Got an Android phone and a hankering for the equivalent of an Apple Watch? You’ve got a few to choose from, including the Huawei Watch 3, which featured in our round-up of the best smartwatches and now has 40 per cent off at Amazon’s Prime Day sale.

Huawei’s range of wearables is enormous, and this fashion-first, mid-range device sits slap bang in between the fitness tracking Huawei Watch Fit 2 (£129.99, Amazon.co.uk) and luxury Huawei Watch GT 3 Pro (£299.99, Amazon.co.uk). It’s a great everyday Android watch, with a two-week battery life, mobile data, hands-free calling, and continuous health-tracking built in.

Buy now

The Nintendo Switch OLED is at its lowest price ever

09:50 , Daisy Lester

Nintendo Switch OLED, white: Was £309.99, now £284, Amazon.co.uk

 (Nintendo)
(Nintendo)

This is the cheapest we’ve ever seen the Nintendo Switch OLED, so there really is no better time to invest. We’re big fans of the game console here at IndyBest and our tech writer, Alex Lee, reviewed this exact model.

He said: “The larger display is fantastic and playing games in handheld mode is an absolute joy. The kickstand feels so solid and makes us never want to look at that little toggle on the back of the original Switch ever again.” Snap this up fast, as we predict a sell out.

Buy now

Deals on Amazon’s own devices start today

09:35 , Daisy Lester

Whether you’re after an Echo show, Echo dot, Kindle or Fire TV, Amazon has kicked off its deals on its own devices today.

With just days to go until the big event, now’s your chance to save up to 40 per cent on one of the brand’s bestselling gadgets.

Amazon Echo show 5: Was £74.99, now £44.99, Amazon.co.uk

 (Amazon)
(Amazon)

The Amazon echo show isn’t just your run-of-the-mill smart speaker, with the device also enabling you to video chat, make calls, set alarms, watch movies and more. The compact 5.5in display is perfect for streaming your favourite TV shows or catching up on the news, while access to everything from Prime Video to Netflix means you’re always up to date with the latest releases.

Buy now

Amazon Echo dot 4th gen: Was £49.99, now £29, Amazon.co.uk

 (Amazon)
(Amazon)

You can save nearly 50 per cent in the lead up to Prime Day on Amazon’s popular Echo dot smart speaker. The device earned a spot in our round-up of the best smart speakers, with our tester saying that “Alexa is easy to set up, simple to navigate and the speaker itself is of a high quality.”

Buy now

What to expect this Prime Day

09:20 , Daisy Lester

Yesterday, Amazon announced a Prime Day deals sneak preview which detailed the discounts you can expect across its own-brand devices, home appliances, gaming, fitness, tech and plenty more.

Here’s the lowdown:

  • Amazon Devices: Up to 60 per cent off its own-brand devices including Echo, Fire TV and Ring

  • Tech: Access discounts of up to 50 per cent off select headphones from Beats, Sony, and JBL

  • Gaming: Calling all gamers, there’ll be up to 60 per cent off video games and accessories, and up to 50 per cent off video game downloads

  • Home and kitchen appliances: There will be up to 30 per cent off large and small appliances from brands including Bosch, Panasonic, and Samsung

  • Fitness: Save up to 30 per cent on fitness equipment, including Fitbit activity trackers, bikes, cycling kit, and camping products

  • Personal care appliances: Get an Oral-B’s electric toothbrushes for 70 per cent cheaper

  • Amazon fashion: Big-name fashion brands will be 30 per cent off brands, including Hugo Boss, Wrangler, Puma, Lee, Vans, Iris & Lilly, and The Drop

  • Beauty: Beauty buffs, you’ll be able to save up to 60 per cent on skincare

  • Toys: And for the young ones, you can save up 30 per cent on toy brands including Lego, Barbie, Hot Wheels, and more

What to know about Amazon Prime Day 2022

08:52 , Daisy Lester

Good morning and welcome back to your rolling pre-Prime Day coverage. It’s here where you’ll find all the latest news and intel about the shopping bonanza, as well as the best early deals as they roll in. Throughout the day, you can expect the hottest offers across everything from tech, home and kitchen appliances, and alcohol to gaming, laptops, and TVs.

Aside from this liveblog and all of our guides, we’d recommend getting acquainted with our cheat sheet, which has nothing but the crème de la crème of discounts:

Amazon Prime Day is nearly here – we’ve found the best early deals to shop

The best early Prime Day deals to shop now

Thursday 7 July 2022 17:30 , Eva Waite-Taylor

 (The Independent)
(The Independent)

That’s it from us today, folks. We hope you’ve enjoyed our rolling coverage of the best early Prime Day deals. Of course we’ll be back again tomorrow to bring you all the latest news and intel as it drops. But, if you want to carry on shopping, we’d recommend giving our guides a look. We’re covering everything from TVs, gaming, and laptops to fitness equipment, kitchen appliances, and even alcohol, so you’re really in for a treat.

Be sure to make a beeline for our main Amazon Prime Day guide too, which has nothing but the crème de la crème of discounts:

Amazon Prime Day is nearly here – we’ve found the best early deals to shop

Fake that summer glow with these pre-Prime Day deals

Thursday 7 July 2022 17:15 , Eva Waite-Taylor

When it comes to fake tan, our deputy editor, Ellie Fry, really is the one to trust. So, if you’re looking for natural-looking glow for the sunny weather we’re experiencing, make sure you snap up one of her favourites while they’re on offer.

St Tropez purity bronzing water gel: Was £33, now £21.50, Amazon.co.uk

 (Amazon)
(Amazon)

This featured in our review of the best fake tans, with Ellie Fry noting that it delivers on its promise of “extra hydration for a more long-lasting, even tan”. She noted that itis now one of her go-to tans “for an effortlessly fast glow that feels more like a moisturiser”. It’s particularly good “for anyone with dry skin or for fake tan newbies, as its gel formula makes application totally fool-proof and instantly hydrating”. Snap this up now while it’s 36 per cent off.

Buy now

Isle of Paradise self tanning butter: Was £16.95, now £11.21, Amazon.co.uk

 (Amazon)
(Amazon)

“If you have dry skin and struggle with traditional tanning formulas going patchy, this hydrating gel-cream will be your new best friend,” noted Fry in her review. While it is a gradual tan, “the results are prominent the next day, imparting a natural bronze that’s perfect for summer”. Plus, the “formula features green colour correcting actives to banish any orangeness and even out skin tone”. It’s a yes from us, especially while it’s just £11.

Buy now

Get gaming this Prime Day

Thursday 7 July 2022 17:00 , Eva Waite-Taylor

When it comes to those looking to get their game on this Prime Day, there’s plenty to get excited about. Our tabletop game fanatic has shared his top picks for the day.

But, if you’re after the more high-tech devices, IndyBest‘s gaming writer, Jasper Pickering, has got you covered. He spends his days scouring Amazon and handpicking the best early deals so you don’t have to. Currently, you can get a gaming mouse (was £59.99, now £29.99, Amazon.co.uk) for less than £30, and there’s even a really impressive discount on a gaming chair.

For all this and more, read our guide to the best early Prime Day gaming deals you can shop now:

The best gaming deals to expect this Amazon Prime Day

Books to buy on Prime Day

Thursday 7 July 2022 16:40 , Eva Waite-Taylor

Calling all bookworms, if, like our writer Daisy Lester, you’re looking to stock up your reading pile, Amazon Prime Day is the perfect time do it.

Whether you’re looking to read Sorrow and Bliss (was £8.99, now £6.29, Amazon.co.uk), which took the top spot in our review of the best books in 2021, or perhaps you’re after a non-fiction title, such as Empireland (was £9.99, now £8.19, Amazon.co.uk), whatever it is, we’re quite sure it’ll be discounted on the big day.

To give you some inspo in terms of your book collection, read Lester’s literary wishlist for the shopping bonanza:

The books on our summer reading list to buy on Amazon Prime Day

The laptop Prime Deals to expect – and the early ones to shop now

Thursday 7 July 2022 16:20 , Eva Waite-Taylor

Last year we saw offers on the newest MacBook air and Microsoft’s surface go laptop. But thankfully, Amazon has started slashing the prices of its laptops already. And you can currently get a seriously impressive discount.

Huawei Matebook D15: Was £749.99, now £549, Amazon.co.uk

 (Amazon)
(Amazon)

This deal sees a 27 per cent saving on the Matebook D15 from Huawei. This is a laptop with a 15.6in display and an Intel Core i5 processor with 8GB of RAM and storage doubled from the base model to 512GB. The laptop runs Windows 11 and features a high-resolution 1080p Full HD webcam, a fingerprint reader on the power button, and an included 65W USB-C charger that is claimed to add two hours’ of office use with a 15-minute charge.

Buy now

For more great discounts, read our guide to the best early laptop deals ahead of Prime Day 2022:

The best early Prime Day laptop deals to shop now, according to a tech expert

When will Amazon reduce Fire tablets for Prime Day?

Thursday 7 July 2022 16:05 , Eva Waite-Taylor

As you know, Amazon kicked off its early deals on 21 June, a whopping three weeks in advance. And while the discounts currently on offer are pretty impressive, if it’s a Fire tablet you’re after, you’re going to have to wait just a little while longer.

If you’re wondering how heavily they’ll be reducecd, last year, the price of the Fire HD 8 (£89.99, Amazon.co.uk) was slashed by nearly 60 per cent, setting customers back just £39.99, which frankly, is a bargain. Similarly, its Fire HD 8 kids pro (£139.99, Amazon.co.uk) was half price – a measly £69.99.

To find out more, read our guide to the deals you can expect on Amazon’s devices:

The Amazon device deals to expect this Prime Day

Hoover up this Shark vacuum cleaner early Prime Day deal

Thursday 7 July 2022 15:50 , Eva Waite-Taylor

When it comes to home appliances, Prime Day is the perfect time to make the investment in new tools. And luckily, we’ve just spotted an early deal that might just pique your interest.

Shark cordless stick vacuum cleaner IZ201UKT: Was £349.99, now £229, Amazon.co.uk

 (Amazon)
(Amazon)

Queen of clean, Mrs Hinch, loves Shark, and so do we. This cleaning tool was featured in our review of the best cordless vacuum cleaners, and it seriously impressed our tester. It features a flexible wand that bends to make like work of cleaning under sofas and coffee tables, while the LED headlight works to “illuminate hidden dust in every corner”, noted our writer. They “found the vacuum effortlessly sucked up everything in sight, making this one of the best” that they tested.

Buy now

Apple AirPods pro just £184 ahead of Prime Day

Thursday 7 July 2022 15:35 , Eva Waite-Taylor

Apple is notorious for not taking part in sales, but you’re likely to find competitive prices at Amazon on Prime Day. Case in point on the tech giant’s popular earbuds.

Apple AirPods pro: Was £239, now £184, Amazon.co.uk

 (The Independent)
(The Independent)

These earbuds are pretty pricey but, thanks to the early Prime Day deal, you can snap them up for a fraction of the cost. When we reviewed the Airpods pro, our tester said they “are a high-end pair of earphones that are difficult to find much fault in”. As for the noise quality, our tester added that “it’s a sound topped by few rivals,” with an impressive active noise-cancelling function that shuts out ambient noise. The Prime Day price is cheaper than the price they were reduced to on Black Friday.

Buy now

Going on a summer holiday? Read our Prime Day wishlist

Thursday 7 July 2022 15:20 , Eva Waite-Taylor

Ahead of Prime Day, we were busy putting together our wishlists so as to help you compile yours. For those going on holiday this summer, our round-up is sure to help you. It’s got everything from sunscreen and suitcases to our favourite self-tanner and cameras. Interested? Read the full guide now, you won’t regret it:

The summer holiday essentials from sunscreen to suitcases on offer this Prime Day

Make light work of chores with 26% off this robot vacuum

Thursday 7 July 2022 15:05 , Eva Waite-Taylor

Neato robotics D8: Was £375.47, now £279, Amazon.co.uk

 (Amazon)
(Amazon)

A newer model of this robot vacuum, the Neato D10, featured in our best robot vacuum round-up. While it might be a little older, this one has the same D-shape design which is one of this vacuum’s biggest advantages as it can get to hard-to-reach corners any round model would struggle with. It has up to 100 minutes of run time and with 26 per cent off right now bringing it down to £279, it’s a lot more budget-friendly than its sub-£500 brother.

Buy now

Listen up to this pre-Prime Day Apple AirPods deal

Thursday 7 July 2022 14:20 , Eva Waite-Taylor

Apple AirPods max: Was £549.99, now £449, Amazon.co.uk

 (Apple)
(Apple)

This deal sees a £100 discount on Apple’s flagship headphones, the AirPods max. Introduced in late 2020, the AirPods max offer greater noise cancellation and improved sound quality over the smaller AirPods Pro (was £239, now £189, Amazon.co.uk), with our reviewer describing them as “an astonishing achievement”.

Buy now

If you want more great intel, read our guide to the best early Apple Prime Day deals:

The best early Apple deals for this Amazon Prime Day

Cerave is your skincare saviour and is in the pre-Prime Day sale

Thursday 7 July 2022 14:00 , Eva Waite-Taylor

Give your skincare routine an overhaul with this impressive Cerave discounts.

CeraVe hydrating cleanser: Was £10, now £8, Amazon.co.uk

 (Amazon)
(Amazon)

Taking the top spot in our review of the best Cerave products, our tester noted that it’s “perfect for using first thing in the morning as it instantly softens skin and leaves you feeling refreshed”. It also “feels soothing on the skin and won’t exacerbate any irritation”, making it an ideal go-to during breakouts, as well as a “great first step in your skincare routine”.

Buy now

Google pixel earbuds at cheapest price

Thursday 7 July 2022 13:45 , Eva Waite-Taylor

Google Pixel buds A-series: Was £99, now £73.99, Amazon.co.uk

 (The Independent)
(The Independent)

The early deals are coming in thick and fast, and now the price of these Google Pixel earbuds have plummeted to lower than their Black Friday price of £79. While other retailers have price matched, if you want them tomorrow, make sure you snap them up on Amazon.

“The A-series integrate seamlessly with Android devices, feature Google’s fast pair tech, plus it’s got that fancy real-time translation feature, and the Google Assistant is always at hand if you need something when the buds are in your ears,” noted our review. Our tester found that “they felt comfy, they were discreet”, and they liked that they were “designed with pressure-relieving vents for those who get earbud claustrophobia when their lugholes are clogged”.

Buy now

Oral B toothbrush 50% off ahead of Prime Day

Thursday 7 July 2022 13:30 , Eva Waite-Taylor

Oral-B iO9: Was £499.99, now £250, Amazon.co.uk

 (Oral-B)
(Oral-B)

If you’re looking for a new electric toothbrush, you’ll be aware that they don’t come cheap. But thanks to Amazon, this one is currently 50 per cent off and it featured in our review of the best, so you can trust that it’s a reliable pick. Our writer noted that the “oscillating action feels like it’s cleaning the teeth very thoroughly” and it performed particularly well when “clearing and cleaning braces”. You can even connect the toothbrush to an app via Bluetooth so that you can assess how well you’re brushing your gnashers.

Buy now

Treat lacklustre locks to Olaplex pre-Prime Day

Thursday 7 July 2022 13:15 , Eva Waite-Taylor

Olaplex’s haircare products stand out from the rest. But naturally, they don’t come cheap, so we’d recommend stocking up on Prime Day.

Olaplex No.3 hair perfector: Was £28, now £15.68, Amazon.co.uk

 (Amazon)
(Amazon)

As the OG home hair treatment from Olaplex, this formula is a best seller and we can see why. In our review our tester found that after using the formula alongside the no.0 intensive bond building hair treatment (was £28, now £25.18, Amazon.co.uk), the formula “worked wonders” on their split ends and created noticeably shinier locks – the best results they’d seen from at-home hair treatment, so it’s safe to say we’re fans. And with 50 per cent off thanks to Amazon’s Prime Day, this is not a deal to be missed.

Buy now

Olaplex No.7 bonding oil: Was £28, now £20.94, Amazon.co.uk

 (Amazon)
(Amazon)

When we reviewed the brand’s entire range, we noticed serious improvements in our lack-lustre locks. And its bonding oil was a firm favourite. Our writer noted that despite its “lightweight formula, it is very nourishing and didn’t leave our hair feeling heavy or greasy”. The “other great thing about the bonding oil is that it provides up to 230C heat protection, as such, it’s great to use before using heat on your hair”, they added. A little goes a long way, so you’ll unlikely make a dent in the bottle until you’re many months down the line.

Buy now

Looking for a Kindle Prime Day deal? Read our buying guide

Thursday 7 July 2022 11:48 , Eva Waite-Taylor

Amazon has confirmed that it’ll be offering up to 60 per cent off its own-brand devices, so we can hope that there will be an epic deal on its Kindle devices. Last year, the Kindle (£69.99, Amazon.co.uk) was reduced to just £49.99, and we’re expecting a similarly as hefty discount this year.

But if you’re unsure which Kindle to buy, we’d recommend taking a read of our buying guide, which is a round-up of the best e-readers:

Which Kindle is best? We’ve tested them all to bring you our expert verdict

Amazon doubling charity donations for Prime Day

Thursday 7 July 2022 09:30 , Eva Waite-Taylor

What is AmazonSmile?

AmazonSmile offers a very easy way for you to support your chosen charity at no extra cost to you. By shopping through AmazonSmile, you’ll find the exact same products and low prices as you do on Amazon’s website, but the retailer donates a portion of the purchase price to your chosen charity.

AmazonSmile donations for Prime Day 2022

For Prime Day 2022, Amazon has confirmed that it will be doubling donations across the two-day shopping bonanza, so we’d certainly recommend shopping via AmazonSmile, now more than ever.

Visit Smile.amazon.co.uk now

The best early Prime Day deals

Thursday 7 July 2022 09:18 , Eva Waite-Taylor

This liveblog is here to bring you all the latest news and coverage across the early Amazon Prime Day sale. There’s plenty to get excited about from deals on gaming, tech, and Apple products to alcohol, fitness and home appliances.

And for the creme de la creme, you need to take a look at our main guide, where we’re highlighting the very best early deals and answering all your burning questions:

Amazon Prime Day is nearly here – we’ve found the best early deals to shop

Sneak preview of Prime Day deals to expect

Thursday 7 July 2022 09:05 , Eva Waite-Taylor

This morning Amazon has announced a Prime Day deals sneak preview, which details the discounts you can expect across its own-brand devices, home appliances, gaming, fitness, tech and so much more.

And of course, we’re here to share it with you:

  • Amazon Devices: Up to 60 per cent off its own-brand devices including Echo, Fire TV and Ring

  • Tech: Access discounts of up to 50 per cent off select headphones from Beats, Sony, and JBL

  • Gaming: Gamers rejoice, there’ll be up to 60 per cent off video games and accessories, and up to 50 per cent off video game downloads

  • Home and kitchen appliances: There will be up to 30 per cent off large and small appliances from brands including Bosch, Panasonic, and Samsung

  • Fitness: Save up to 30 per cent on fitness equipment, including Fitbit activity trackers, bikes, cycling kit, and camping products

  • Personal care appliances: Get an Oral-B’s electric toothbrushes for 70 per cent cheaper

  • Amazon fashion: Big-name fashion brands will be 30 per cent off brands, including Hugo Boss, Wrangler, Puma, Lee, Vans, Iris & Lilly, and The Drop

  • Beauty: Calling all beauty lovers, you’ll be able to save up to 60 per cent on skincare

  • Toys: Expect up to 30 per cent off toy brands including Lego, Barbie, Hot Wheels, and more

Amazon Prime Day 2022: When is it and what is it?

Thursday 7 July 2022 09:00 , Eva Waite-Taylor

Good morning. As promised we’re back, and to kick things off we’re answering your burning questions:

When is Amazon Prime Day 2022?

The online giant has confirmed its huge two-day sale will take place between 12 July and 13 July. But, early deals on big-ticket brands kicked off on 21 June, which is notably earlier than last year, when deals started trickling in around 10 days before.

Discounts on Amazon’s own devices will start tomorrow (8 July), when you’ll be able to save up to 60 per on select devices, including Echo smart speakers, Ring security cameras, Kindles and so much more.

What is Amazon Prime Day?

Amazon Prime Day is an annual, two-day sale event that sees the retailer reduce the price of thousands of products across everything from home appliances, fitness equipment, and alcohol to tech, gaming, and Nintendo Switch consoles.

Just remember, in order to access the whopping discounts, you must have an Amazon Prime membership.

Will Amazon host a second Prime Day in October?

Wednesday 6 July 2022 17:05 , Eva Waite-Taylor

Amazon’s Prime Day sale is its biggest event of the year. It offers you the chance to save a fortune across everything from gaming, tech, and Apple products to alcohol, fitness, and home appliances. And news last week broke that there might just be a second event. The retail giant is reportedly inviting third-party sellers to submit their lightning deals – short, time-limited promotional discounts – for an event it’s calling the “Prime Fall Deal Event”. We’ve reached out to Amazon for a comment, but are yet to hear back.

In the interim, read our explainer to find out more about the second Prime Day:

Is Amazon hosting two Prime Day events this year? Here’s what we know

What are the best early Prime Day deals on Apple Mac computers?

Wednesday 6 July 2022 14:24 , Eva Waite-Taylor

Apple iMac M1 (2021, pink, 8GB RAM, 256GB): Was £1,449, now £1,149, Amazon.co.uk

 (Amazon)
(Amazon)

Thanks to Amazon’s early bird deals, you can get 21 per cent off the current-generation Apple iMac right now. Offered in pink, this is the iMac with Apple’s speedy M1 processor, along with 8GB of RAM, 256GB of solid-state storage and four Thunderbolt/USB-C ports. The iMac comes with a matching mouse and keyboard, complete with Touch ID fingerprint reader for logging in and making online purchases with Apple Pay.

Buy now

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