Amazon Prime Day is an annual sale event across all global iterations of Amazon, the worlds largest online retailer. It's actually two days long, and while it usually takes place in July, the 2020 event was postponed to October due to COVID-19.
The purpose of Cyclingnews' Amazon Prime Day cycling deals roundup is to collate the best deals (for cyclists, of course) available at Amazon in the lead-up and throughout the event, and rest assured, we only ever share deals that we would be happy to buy ourselves.
Prime Day 2020 has come to a close, but it's not long to wait until the next big sale event, which is Black Friday, scheduled for the end of November. We'll be bringing you all of the best Black Friday bike deals then, but if you can't wait that long, then we've compiled all of today's best deals in our roundup of cycling deals.
The one - minor - caveat to Amazon Prime Day is that to get the best deals, you'll need to be signed up to Amazon Prime. There are a host of benefits for doing so (music, streaming, free delivery etc), but at £7.99 / $12.99 per month, it's only good value if you're going to use them. Luckily, for first-timers, Amazon also offers a free trial period, which will enable you to take advantage of the Amazon Prime Day cycling deals... just remember to cancel your trial before you're charged!
When is Amazon Prime Day 2021?
Of course, Amazon Prime Day cycling deals only appear when Prime Day is near, but that's not to say you need to wait another year.
The Amazon Prime Day 2021 date is yet to be announced by Amazon but going by previous (non-COVID-affected) years, the likelihood is that Prime Day 2021 will run over two days during the middle of July. Given Prime Day 2020 was postponed until October, that's just nine months away.
But of course, Black Friday, the Boxing Day sales, and January sales have you covered between now and then, as well as our various deals roundups.
Want to find deals for yourself?
Jenson USA: Winter clothing on sale and 67% off helmets
Competitive Cyclist: 40% off Castelli, Assos, Sportful and more
Backcountry: Up to 50% off across their wide range of outdoor products
Rei: Huge savings on a host of cycling tech, including Cannondale
ProBikeKit: Twin-pack tyre deals and up to 65% off in the warehouse sale
Rapha: Huge savings on 2020 season cycling kit
Wiggle: 50% off Mavic and more
Chain Reaction Cycles: Extra discounts with code CLEAR2020
What were the best deals during Amazon Prime Day 2020?
GoPro HERO9 Black Bundle with El Grande Mount | 11% off
Was $508.99 | Now $449.00
It's had only been out for a month, but Amazon slashed the price when paired with the El Grande mount on Prime Day.View Deal
Garmin Edge 1030 | 50% off
Was $599.99 | Now $299.99
Since superseded by Garmin with the Edge 1030 Plus, the former flagship model got a huge 50% off in the USA. A good deal that we're hoping to see repeated on Black Friday. View Deal
Garmin Varia RTL510 Tail Light | 17% off
Was $199.99 | Now $165.81
Not the biggest monetary discount, but a 17% saving on a top-quality rear light with radar, just as winter approaches, was a welcome discount. View Deal
DJI Osmo Pocket & charging case | 44% off
Was $498.00 | Now $299.99
Having the DJI Osmo with 44% off was already a great deal, but when Amazon threw in the charging case for the exact same price, it became a no brainer for many. View Deal
Fitbit Versa 2 | 29% off
Was $179.99 | Now $127.99
This Fitbit Versa is Alexa enabled and can connect to Spotify whilst monitoring your sleep, heart rate, calories and more. Now with 29% off. View Deal
Garmin HRM Dual | 21% off
Was $69.99 | Now $56.50
With a battery that lasts up to 3.5 years, the HRM dual will take you through multiple years of training, both indoors and out. It runs using both ANT+ and Bluetooth, so you don't need an ANT+ connector for your Zwifting needs.
This price actually brought it below that of the latest Wahoo Tickr, making it a super-popular deal. View Deal
Giro Empire SLX | 50% off
Was $349.99 | Now $174.95
Variations were a little limited on this one, but for certain size/colours, getting a saving of 50% on some of the best cycling shoes was greatly received by the masses. View Deal
Fizik X5 Terra gravel shoe | 40% off
Was $150.00 | Now from $89.56
2020 could be the year that gravel took off, so 40% off on a pair of the best gravel bike shoes was always going to be popular. View Deal
Garmin Edge Explore | 41% off
Was £219.99 | Now £129.00
This one wasn't a specific Amazon Prime Day deal, but it was one of the most popular cycling-based products in the UK, thanks to its 41% saving. View Deal
Garmin Edge 130 | 28% off
Was £169.99 | Now £122.62
A small, connected, budget computer is one that many cyclists are interested in, and that was evident on Prime Day with this deal at 28% off. View Deal
Huge savings on sports nutrition| Up to 50% off
Fueling is the key to success in cycling, whether it be replacing lost electrolytes, a quick energy boost from a gel pre-climb or recovery post-ride. Amazon has long sold sports nutrition from the likes of High5 and SIS, and Prime Day saw them all discounted heavily. View Deal
Huge savings on Gore | Up to 59% off
One of the most popular brands that we saw discounted on Prime Day was Gore, probably due to the time of year and Gore's ability to make quality winter clothing. View Deal
Fitbit Versa 2 | 35% off
Was £199.99 | Now £129.99
The Versa 2 is Alexa enabled and can connect to Spotify whilst monitoring your sleep, heart rate and so on. Getting it at 35% off made it a popular choice among cyclists and non-cyclists alike. View Deal
Muc-Off Bike Care Essentials Kit | 39% off
Was £34.14 | Now £20.80
Whether you've decided to join the gravel movement and need to clean your bike after every ride, or you're wondering what to get your friend for Christmas / birthday, a bike care essentials kit is a great idea, and saving 39% off is even better. View Deal
Abus Bordo | 62% off
Was £117.20 | Now £44.36
As a result of COVID, many people took up cycling for the first time, and as a result, many people looked to Prime Day for deals on locks, of which this deal from Abus stood out as the best. View Deal
Anker SoundCore Live P2 | 40% off
Was £49.99 | Now £29.99
Our senior writer Josh took the plunge on these headphones a few months ago and he's genuinely impressed with how they perform. You can pair the left and right headphone to different devices, so that one auto connects to your phone and the other to your laptop. (Great for meetings when working from home) They never fall out unexpectedly, even over gravel terrain, and they've stood up to plenty of sweat on the turbo trainer. He couldn't be happier with them. View Deal
Deals from everywhere else
Here at Cyclingnews, we're dedicated to providing you, our readers, with the best buying advice when it comes to bikes, cycling clothing, components, and accessories. Around annual events like Prime Day and Black Friday, we compile the best deals available so that once you've decided on your purchase, you can also find the best price.
However, you don't need to wait until big sale events to get great deals on cycling tech, we have a range of pages dedicated to providing you with great prices on great products.
For a broad-ranging roundup, our cycling deals guide is regularly updated with deals on everything related to two wheels. However, if you know what you're looking to buy, the following guides go into more detail on specific categories:
Alternatively, if you've got a voucher to spend, or you simply want to check out the best deals from a specific retailer, check out our retailer-specific guides: