Amazon Prime price hike: Here’s the secret to avoiding it

·2-min read
Amazon will increase the price of Amazon Prime in September. (AFP via Getty Images)
Amazon will increase the price of Amazon Prime in September. (AFP via Getty Images)

As Amazon is set to increase the price of Amazon Prime from September, financial expert Martin Lewis has shared a tip to help customers avoid paying more.

The monthly price will increase from £7.99 to £8.99, while the annual membership will increase from £79 to £95.

In an email to customers, Amazon said: “We continue to focus on making Prime even more valuable for members. This is the first time we have changed the price of Prime in the UK since 2014.

“During this time, we have significantly increased the number of products available with unlimited, fast Prime delivery; added and expanded ultra-fast fresh grocery delivery; and added more high-quality digital entertainment, including TV, movies, music, games, and books.

“Prime Video, in particular, has increased the number of TV series and movies on offer, including Amazon Originals, as well as live sports coverage, such as the Premier League and Autumn Nations Series.”

But there’s a way for customers to avoid paying more for at least a year–here’s how.

How to avoid the Amazon Prime price hike

Martin Lewis said on Twitter: “Amazon Prime to hike price. On September 15, the monthly membership price increases from £7.99 to £8.99, and annual membership from £79 to £95.

“If you currently pay monthly, and want to keep it, if you can afford to, switch to annual now, to get next year at £79.”

He added: “If your annual renewal is just after, then try cancelling and restarting just before September 15.”

Alternatively, Amazon Prime customers may want to cancel their membership ahead of the price hike, amid the cost of living crisis.

A spokeswoman for Amazon said: “Prime offers the best of shopping and entertainment, and continues to improve each year.

“We have increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books.

“With increased inflation and operating costs in the UK continuing to rise, we will change the price of Prime.”

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