Animal rights protesters are threatening supply to thousands of McDonald's restaurants after they blockaded several distribution centres this morning (Sat).
Animal Rebellion said they are using trucks and bamboo structures at four sites in Hemel Hempstead, Basingstoke, Coventry and Heywood, Greater Manchester, to stop lorries leaving depots.
The group are demanding McDonald's commit to becoming fully plant-based by 2025 in a bid to to "stop the climate crisis and end the suffering of animals".
Around 50 activists descended on the sites early this morning (Sat) and say they intend to remain there for at least 24 hours.
The distribution centres are said to supply approximately 1,300 restaurants and serve 3.5 million customers each day.
Animal Rebellion say they hoped their actions cause "significant economic disruption" to the McDonald's supply chain and result in a shortage of stock.
James Ozden, a spokesperson for Animal Rebellion, said: "The meat and dairy industry is destroying our planet: causing huge amounts of rainforest deforestation, emitting immense quantities of greenhouse gases and killing billions of animals each year.
"The only sustainable and realistic way to feed ten billion people is with a plant-based food system.
"Organic, free-range and 'sustainable' animal-based options simply aren't good enough."
Dave Morris, former McLibel Trial defendant said "All that McDonalds and similar corporations care about is making massive profits, in any way they can get away with.
"To do this, they exploit their customers, workers, farm animals and the environment.
"Instead of tolerating this any longer, society needs to act to reclaim control over the world's resources and decision-making, and make sure that we create a sustainable and decent future for ourselves and future generations."
Nick More, renewable energy developer and member of Amazon Rebellion, said: "McDonald's and the wider animal agriculture industry is clearly responsible for huge levels of deforestation in the Amazon Basin and wider Pantanal region.
"Despite their apparent greenwashing, there is no transparency in their supply chain or independent audit sufficient to support their claims that they are not a driver of deforestation. "