Jeff Bezos founded Amazon in 1994 and he tech behemoth is currently the most valuable company in the world this week. It has made him the richest man in modern history.
But Business Insider reports that the billionaire seems convinced that Amazon is doomed to die.
Bezos has talked about the firm's inevitable demise three times over the past five years.
Asked whether Amazon's demise worried him, Bezos replied: "I don't worry about it because I know it's inevitable. Companies come and go, and the companies that are the shiniest and most important of any era - you wait a few decades and they're gone."
Bezos added that he would love for Amazon's final breath to come after he himself dies.