A teenage girl in Utah crashed into another car when she covered her eyes as part of the so-called "Bird Box Challenge", US police said.
Police have taken the unprecedented step of urging residents not to drive blindfolded following the incident.
Layton police lieutenant Travis Lyman said on Friday that the 17-year-old drifted into oncoming traffic and hit another car after she pulled a hat over her eyes to emulate the film "Bird Box".
The craze was sparked by the Sandra Bullock movie on Netflix, where characters must be constantly blindfolded to avoid visions that urge them to die.
Videos of people trying to do things while blindfolded have attracted widespread attention online, and Netflix tweeted a warning about the challenge last week.
No one was hurt in the Monday crash north of Salt Lake City.
Lt Lyman said it should serve as a warning he never thought he would have to give: Don't drive while blindfolded.