'FCK': KFC issues full-page apology for 'chicken crisis'

Lucy Pasha-Robinson

KFC has issued a full-page apology to customers after chains across the country ran out of chicken. ​​

“Teething problems” with the chicken chain’s supplier DHL sparked widespread shortages, leaving angry customers turning to rivals like Burger King to get their fast food fix.

But the chain is trying to see the funny side with an advert that has been hailed a “masterclass” in PR crisis management.

The full-page image on the back cover of the Metro newspaper shows an empty bargain bucket with the company’s logo rearranged to read “FCK”.

Below, a caption reads: “Huge apologies to our customers, especially those who travelled out of their way to find we were closed.

“And endless thanks to our KFC team members and our franchise partners for working tirelessly to improve the situation.

“It’s been a hell of week, but we’re making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.”

Many of the chain’s nearly 900 stores remain closed, while some of those that are open are offering limited menus.

KFC said the situation could continue until the end of this week, adding: “The Colonel is working on it.”

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