If you have no idea who I'm a Celebrity… Get Me Out of Here! 2017 contestant Jack Maynard is, you are not alone.
In fact, the YouTube blogger and younger brother of Conor Maynard admits that many people will go into the show scratching their heads.
"There are going to be people going, 'Who is this kid?', but on YouTube I am very much myself and I will bring that personality to the camp," he said of being with his fellow campmates.
"I do feel lucky to be in this position and of course, I think everyone will hit the wall at some point but you do have to remember what an amazing show you are on."
Jack will be the first ever YouTuber to enter the jungle on the ITV show, explaining: "We are the most famous people you've never heard of.
"One of the main reasons I am definitely doing it is to be the first YouTuber to go on a show that is so massive in this country. That is quite amazing.
"You can't get anything more high profile than this and it's going to lead to so many other great opportunities. I can't wait to find out what!"
The 22-year-old also described himself as "very chilled out, laid back and not argumentative in the slightest", and says he wants to "lift everyone's spirits" – though we will see how that turns out.
I'm a Celebrity… Get Me Out of Here! returns Sunday (November 19) at 9pm on ITV.
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