It's no yolk! Iceland launches 'ready-made scrambled eggs' for busy workers and clueless students

Lucia Binding
Each pouch costs 50p more than a box of 10 Class A eggs at the supermarket: Iceland

Iceland has launched a ready-made scrambled eggs product that can be rustled up in the microwave for busy workers and students who don’t know how to make them.

The eggs are pre-made and sold in microwaveable pouches that take 90 seconds to heat up for £1.50 a pack.

The frozen food store says it is launching the product because a third of people don’t know how to make scrambled eggs properly, according to its own research.

Each pouch costs 50p more than a box of 10 Class A eggs at the supermarket and can be found in the chilled aisle.

The eggs are pre-made and sold in microwaveable pouches (Iceland)

Iceland’s survey of 1,000 people found that 13 per cent of students don’t even know how to boil an egg – but social media users have branded the new product as “lazy”.

The supermarket's study found four in 10 office workers do not have adequate cooking facilities to make scrambled eggs at work – despite 70 per cent eating one or two meals in the office a day.

One Twitter user criticised the product launch, writing: “Not impressed Iceland. U should be encouraging people to do basic home cooking not promoting the easy option plus all the extra packaging [sic] what have we become ...”

While another said: “That's a NO from me. Sorry but it's an easy thing to learn my kids were doing scrambled eggs at 7yrs old.”

Others supported the idea, with one person tweeting: “I don't eat eggs but I for 1 am delighted to see this cos now my pans might survive the burn. Why do people buy frozen pizza #Convenience”.

Each pack is made with four free-range British eggs, a dash of milk and seasoning, so there is no need to add any extras.

Iceland's Head Chef Neil Nugent said: “Convenience and quality is fundamental to all of Iceland's dishes, even simple ones likes scrambled egg.

“It's really easy for our customers to cook at work with limited resources on offer, or those needing a speedy breakfast at home.

“Our ready-made scrambled eggs are made using British free range eggs with a little seasoning and are ready in just 90 seconds. For the perfect breakfast, serve on seeded bread with smoked salmon.”

Iceland’s scrambled eggs are available in stores and online now.