'Nothing Beats a Londoner' - watch Harry Kane, Skepta, Alex Iwobi and Mo Farah star in new Nike London advert

Tom Doyle

If you're looking for a little inspiration to achieve your fitness goals in London this year, then look no further than Nike's 'Nothing Beats a Londoner' campaign.

The latest advert from Nike shows just a few of challenges that London's young sporting hopefuls must overcome to make it to the top, with travel, weather, family pressure and the streets themselves all obstacles to overcome on the road to success.

But for those who continue to fight towards their goals, Nike have dropped a host of stars into the fold as inspiration for what can be achieved in the capital.

Areas such as Dalston, Peckham and Brixton are made larger than life, with dedication and drive proving just as important - if not more so - than pure talent.

Tottenham, Chelsea and Arsenal are represented by Harry Kane, Eden Hazard and Alex Iwobi - and the Gunners midfielder has a stand-out scene in the advert, which would be a shame to spoil here.


Grime star Skepta hops on a Santander Cycle, Dina Asher-Smith celebrates on the track, and Mo Farah acts as an Olympic alarm clock while London's stars of tomorrow battle early mornings, late nights, wind, rain and even an icy River Thames.


In the next half-term week - Friday 9th-18th February - Nike will be celebrating sport with over 75 of their sponsored athletes heading into local communities to inspire Londoners at 250 venues.

"London is a sports obsessed city and its intersection with culture sparked by the next generation of youth, is shaping a new wave of creative expression and celebration of sports,” said Nike's Jamie McCall.

"'Nothing Beats a Londoner' puts a spotlight on this vibrant youth culture and a more exciting, inclusive sports community with Nike at the heart of getting more kids moving across the city."