Apple has announced a whole range of new services at an event in California, including new platforms for TV, gaming and news.
Notably absent from the event were any specific announcements about when to expect the new services and how much they will cost.
Only the updated Apple News service came with pricing details, setting customers back $9.99 for a monthly subscription.
For this people will have access to around 300 magazines, including Rolling Stone, GQ, and National Geographic.
Newspapers will also be available through News+, such as the LA Times and the Wall Street Journal, though several high-profile publications like the New York Times were absent.
Rumours in the build-up to the 25 March event suggest that some publishers were unimpressed with Apple's terms to join the service.
Apple News+ is available from today in the US and Canada as part of a software update for iOS and Mac OS, with further launches scheduled for Australia and the UK later this year.
But Apple customers will have to wait longer for the other services. Apple TV+ was given the vague release date of "fall" and there was no word on price.
A-list actors and directors, including Steven Spielberg and Jennifer Aniston, were drafted in to announce a host of new shows but frustratingly only the titles and a brief description were given rather than clips and trailers.
Apple Arcade was also teased, giving a glimpse of the firm's game subscription service that will be available in more than 150 countries.
Again, no word was given on the price or release date.