The Apple Store website went down in advance of an imminent product launch (AAPL)

Rob Price

UPDATE: Apple announced a new iPad and a new red version of iPhone 7.

apple store website down english message ipads

Sound the alarm: The Apple Store website went down!

Apple's online store went offline early on Monday morning as the Cupertino technology company prepared to launch new products — a new iPad and a red version of iPhone 7.

Shoppers were redirected to a message saying Apple has "got something special in store for you," and asked to "check back soon."

Apple didn't send out invites to journalists for a big unveiling event, like it does for each iPhone launch, implying that the launch was more incremental than huge. Apple news blog 9to5Mac said that Apple was rumoured to be preparing updates to the iPad Pro line — and that guess turned out to be true!

You can read all about the new Apple products here and here.

NOW WATCH: Forget the iPhone 7 — here are 13 reasons the next iPhone will blow everyone away

See Also:

By using Yahoo you agree that Yahoo and partners may use Cookies for personalisation and other purposes