Joining the mountain of iPhone 8 rumours that already includes reports of wireless charging and home-button banishment, Apple is said to be experimenting with augmented reality tech for its next handset.
The Cupertino electronics giant apparently has hundreds of engineers researching the tech, including talent taken from VR specialist Oculus and Microsoft's HoloLens team.
Bloomberg writes: "One of the features Apple is exploring is the ability to take a picture and then change the depth of the photograph or the depth of specific objects in the picture later.
"Another would isolate an object in the image, such as a person's head, and allow it to be tilted 180 degrees. A different feature in development would use augmented reality to place virtual effects and objects on a person, much the way Snapchat works."
The tech purportedly utilises depth-sensing and 3D-mapping tech similar to that in the Xbox's Kinect accessory. Apple CEO Tim Cook has previously stated that AR holds more promise than VR - unsurprising given the potential synergy with Apple's mobile devices.
Apple is also apparently developing augmented-reality glasses, although they won't be with us any time soon. After all, it hasn't been that long since Google's failed Glass project, the consumer side of which seems to have been indefinitely shelved.
What Apple is planning in the nearer future for its iPhones sounds far less invasive than Google's headset, however.
You can find all the latest information (and a bit of speculation) regarding the iPhone 8 in our guide.
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