Third time lucky? Not for Team Vitality. For the third week of The Apprentice 2017, the boys (plus Michaela this time) crashed and burned, and they did so in spectacular fashion.
There were two parts to this week's robot task: sell small toys to retailers, and develop a new prototype to pitch to potential clients. While Vitality won the retail part, their prototype completely patronised the target market.
Then there was that board. Littered with spelling errors, ugly to look at and with a different name for the robot than the product was using, it totally undermined the pitches.
Even though he wasn't responsible for the board, Elliot Van Emden told Digital Spy that it will haunt him for the rest of his life.
"That board," he said, "will go down as the worst board in history. You needed optician glasses to be able to read it!"
Even though he realised his team had serious problems as soon as he saw the board, Elliot thought Vitality might still pull it off: "You never know what the other team are doing... and we did choose the best of the small toys."
Despite the three failures in a row, Elliot stood by the often-criticised format of keeping the boys and girls separate for the first few weeks of the process.
"I quite like the idea of it being boys vs girls," he explained. "Lord Sugar tried to spruce it up bringing Michaela over. She's got four brothers, hopefully she could whip us into shape. Unfortunately, there were problems..."
Regarding Liz, who is dividing viewers and winding her fellow candidates up a treat, Elliot said: "I love Liz! She was great to be around, always making jolly comments.
"What you see on camera is her, it's what she's like in real life. She's very bubbly and eccentric, and I love eccentric people.
"She made the whole process a lot more lively."
The Apprentice continues next Wednesday (October 25) at 9pm on BBC One.
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