Movimiento Ayuda Cáncer de Mama (MACMA), an Argentinian breast cancer NGO, is taking a creative route to tackle social media taboos around woman baring their breasts, all in aid of raising breast cancer awareness.
An April 19 video from the group video criticizes Facebook and Instagram policies on showing images and videos with nude breasts. The Argentinian NGO is fighting to change these policies through their hashtag campaign #TodoAmanlasTetas. The above YouTube video, in which breasts with lips sing, is part of the campaign.
The NGO has also set up a PayPal page where people can make a donation for breast cancer awareness.
Storyful has reached out to the NGO for comment and will update. Credit: YouTube/MACMA – Movimiento Ayuda Cáncer de Mama via Storyful