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Dame Arlene Phillips is charging fans £40 for a personalised video message.
The 'I'm A Celebrity... Get Me Out Of Here!' star and former 'Strictly Come Dancing' judge says she can send her supporters "a top 10 marks", in reference to the scoring system on the BBC Latin and ballroom show, through her Memmo.me account.
Her bio reads: "Choreographer
Creator of 70’s dance group Hot Gossip
One of the original judges on Strictly Come Dancing
Campmate on I’m A Celebrity 2021
Send someone special a top marks 10 from me!"
Fans keen for a video of at least two minutes long can fork out an extra £12.50, and the messages can even be delivered via SMS for an additional £2.50.
What's more, the 78-year-old star will send a message to a whole company for £160.
It comes after Arlene became the first of this year's crop of 'I'm A Celebrity' campmates to be voted off the series.
Afterwards, the choreographer - who is the oldest star to ever take part in the show - dedicated her stint on the programme to her granddaughter and admitted she was disappointed to be leaving camp.
Speaking after hosts Ant and Dec broke the news, she said: "I've psyched myself up and was so prepared for it. I was ready to take the trials when I had to.
"I'd focused on why I was doing this and what I wanted to achieve for my granddaughter to show I was fearless. But it is hard."
But Arlene was also "relieved" to be going home.
Asked how she felt, she said: "Relieved, but emotional because of everything this has been."