If you’ve produced 10,000 bags for life, you’d like to think they’d last longer than a morning.
Supermarket chain Asda says it is “hanging its head” after an epic fail over the launch of a flagship store on the Isle of Wight.
An embarrassing printing error saw some 10,000 specially designed shopping bags printed with the words “Isle of White”.
And now the bags for life will have a very short lifespan as they are to be binned.
— Isle of Wight Radio (@iwightradio) August 21, 2017
— Neil (@neilajh) August 22, 2017
The retailer opened its £40 million store in Newport on the island on Monday to much fanfare.
But it didn’t take long for the mistake to be spotted and news spread across social media with the hashtag #RetailFail.
Poll: What is the correct spelling of Isle Of Wight?
— Howdy Doody (@DanHowdle) August 22, 2017
While some islanders saw the funny side, many were very angry.
One Twitter user wrote: “Unbelievable … incompetence at best.” Another simply said: “Grockles!”
However, some more cynical users suggested the error may have been deliberate in order to generate some PR for the opening.
A spokeswoman said: “This was a genuine printing error and we’re in the process of reproducing the exclusive design to get back on sale as quickly as possible.
“We’re hanging our heads for making such a silly mistake on our bags for life for our new Isle of Wight store.”
The supermarket used a design by two local children, featuring a map of the island, on the bags which shoppers were to be offered as they used the new store.