Asda issues warning to over-60s who visit 205 supermarkets in UK

Asda issues warning to over-60s who visit 205 supermarkets in UK
-Credit:Reach Publishing Services Limited


Asda has warned over-60s its helpful hand will only be in stores until the end of February. In an alert to older shoppers, Asda says its winter warmer scheme, which means for just £1, seniors can enjoy a comforting bowl of soup, a roll, and unlimited tea and coffee at any of Asda’s 205 cafes, will expire on February 28, 2025.

The deal, which runs from 1 November 2024 to 28 February 2025, means customers can choose from three soup flavours, tomato, chicken, or vegetable, making it a hearty and affordable way to stay warm this winter. As well as providing warm meals, Asda is encouraging social interaction by inviting over-60s to join local Chatty Cafés in-store.

The initiative aims to address loneliness, especially during the festive season, when many older adults may struggle with limited human contact. It comes after Asda data showed one in 10 over-60s said they’ve visited a supermarket just to speak to someone.

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17 per cent of older adults reported going entire days without speaking to anyone last Christmas. 15 per cent admitted to getting used to the lack of conversation over the festive period. The £1 Winter Warmer meal runs alongside the popular ‘Kids Eat for £1’ offer, which has served 4.9 million meals since its launch in 2022.

This allows grandparents and grandchildren to enjoy a family meal in an Asda café for as little as £4 (based on two adults and two children). Asda also hosted a ‘Community Cuppa’ campaign through winter which means members who attended enjoyed unlimited complimentary tea or coffee, providing a warm and welcoming environment during the colder months.

For more information, visit your local Asda café or check out their Community Cuppa spaces. The retailer is rivalled by the likes of Tesco, Morrisons, Sainsbury's and Aldi and Lidl.