Asda shoppers can now get groceries for less than half price

A trolley with groceries in at an Asda store
-Credit: (Image: Adam Gerrard / Daily Mirror)


Asda customers can now make huge savings at the supermarket thanks to a new initiative available at many UK stores. The retail giant has teamed up with anti-food waste app Too Good To Go, and said it is offering food items to shoppers at a "fraction of the price".

On Tuesday, Asda said the service is available across almost 1,000 of its UK sites, including Asda supermarket and Asda Express stores. Many food service sites within Asda stores, such as LEON, Greggs, Sbarro and Subway, will also offer the scheme.

At its supermarkets, Asda shoppers can pay £3.30 for a "Surprise Bag" and will then be guaranteed to receive £9 worth of groceries inside. Customers can expect "good food, which is nearing its use-by date, and each purchase helps to avoid food waste" and this can include "prepared fruit or salads, chilled items, ready meals, food to go, bakery products, and/or dairy, meat, fish or poultry products." LEON fans can now also grab Surprise Bags for £3.50, with at least £10.50 worth of cakes and pastries inside, Asda added.

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The Too Good To Go app is free to download, and customers can use the app to search for a nearby Asda store taking part in the scheme. Users can also select when they wish to pick up their bag and enjoy the contents at discounted prices. Bags from Asda Express, Greggs, Sbarro and Subway will differ in price depending on the contents.

Sophie Trueman, Country Director at Too Good To Go UK and Ireland said: “We’re so pleased to be extending our partnership with Asda, helping to combat food waste and provide great value to customers. At Too Good To Go we believe that saving food from going to waste is a win-win-win - businesses can recover the sunk cost of would-be wasted food, consumers can get good food for less, and with one simple action, we’re collectively doing something great for the planet by stopping that food from ending up in landfill.”