Asda shoppers rush to 'shop elsewhere' and will 'boycott' over store change

Asda, which is rivalled by Lidl, Aldi, Sainsbury's, Tesco and more, has moved to axe its Star Products from its Asda Reward app.
-Credit:Reach Publishing Services Limited


Asda has sparked a backlash among loyal customers after making a change to its rewards scheme. Asda, which is rivalled by Lidl, Aldi, Sainsbury's, Tesco and more, has moved to axe its Star Products from its Asda Reward app.

Star Products pay shoppers 10 per cent cashback of the price of the item into their Asda Reward Cashpot. Once you’ve built up your cashpot, you can then convert your balance into vouchers to spend at Asda, under the supermarket's rules.

But now a note on the Asda Rewards app reads: “From 30th January 2025, Star Products will no longer be part of Asda Rewards. Don’t worry though, you can continue to earn through our other offers.” A shopper fumed: "With Asda removing star products theres no use us shopping there anymore."

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"Asda need to sort out their shop. I went to order milk to be delivered tomorrow and they are out of stock on Saturday afternoon for a Sunday delivery when I know full well. They will have 4 pints of semi skimmed in the store," another said.

A second typed: "We only shopped at Asda if there was something on the star products we wanted." A third said: "Bye bye Asda." Others have welcomed the shake up or aren't too bothered by the change from the retail giant.

One said: "I was quite impressed this week with Rollback." Meanwhile, a second added: "I shop there anyways so just buy what I buy and scan it. If I get (cashback) back in my pot then bonus if not oh well I needed it anyways."

The recent changes from Asda come after the retailer launched a trial of electronic shelf labels at a branch in Manchester in the North West. The supermarket chain also changed its logo in May last year.