Shoppers are always quick to call out brands for any stock blunders, from tote bags with cringe-worthy spelling mistakes to dresses that look like bin bags.
While ASOS treated us to some Nineties nostalgia last week with the launch of its sell-out Groovy Chick T-shirts, a more questionable men’s tee has been criticised on social media for its unusual design.
The ASOS Design cut-out T-shirt in navy scuba has caused some serious confusion on Twitter, with users questioning its practicality and strange cut-out placement.
Currently on sale from £20 to £9, the T-shirt features two large holes on opposite sides of the midriff area, making quite the statement – as shown by the model on ASOS’s website.
After Harrison Brock shared a screenshot of a sponsored ASOS advert – which had the caption: ‘A little bit of you? We thought so’ – on Twitter, the post went viral, with more than 53k likes at time of writing.
Brock criticised the questionable design, hitting back at ASOS’s advert by saying: “I really cannot stress enough how much this is NOT a bit of me.”
ASOS I really cannot stress enough how much this is NOT a bit of me pic.twitter.com/Qm0YyZbLWR— Pete Burns’ Confiscated Coat (@harrisonjbrock) September 26, 2020
Other people took to Twitter to share their thoughts on the unusual tee. One user commented: “When you accidentally put your head through the sleeve hole but mama didn't raise a quitter,” while another said: “Sure, because who else would want their left love handle hanging out of a hole in a shirt?”
Poking fun at the T-shirt’s revealing design, another Twitter user said: “If I was to wear this they would be seeing lots of me, spilling out the sides like a sausage that had split cooking in the pan.”
If I was to wear this they would be seeing lots of me, spilling out the sides like a sausage that had split cooking in the pan.— Emmo (@The_Emmo) September 27, 2020
Standing by its own-brand design, ASOS screen shotted Brock’s response with the caption “It’s a gap in the market”, before tagging him in the post.
While Twitter users have been making light of the brand’s cut-out T-shirt, ASOS’s newly launched circular collection has faced more serious criticism, as it represents just 0.035 per cent of the brand’s 85,000-strong product offering, throwing its true effectiveness into question.