How Aston Villa are planning to reward loyal supporters

Aston Villa have announced a revamped loyalty scheme for supporters called 'Villa Rewards'.

Formerly known as 'Pride Rewards', the platform has undergone a makeover for the 2024/25 campaign. It will allow official members and season ticket holders the chance to earn points through attending matches and engaging with the club on the Villa Rewards site.

The club say a new portal will work on a more interactive basis meaning the more fans engage with the platform, the more points they will earn. This season will also host a range of new challenge-based activities and exciting Villa experiences which will appear on the rewards site throughout the season. Points can be used to enter prize draws, auctions and redeem limited merchandise.

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Here are some of the key changes to the scheme which the club have listed...

Pick a Player is back and better than ever

Play to stay top of the league this season and keep a close eye on your progress on our leaderboard. This season’s winner will win a free GA season ticket. Players must be over 18 to be eligible to win a free season ticket, however, we welcome our younger supporters to play for fun too.

Hospitality tickets in the new 150 Club

We have 2x tickets up for grabs for each men’s first team fixture in the new 150 Club. The newly created 150 Club offers an exclusive matchday experience directly on the halfway line. This space provides a real social members' club atmosphere with casual dining and complimentary beverages in a unique space. With seats directly on the halfway line close to the pitch to enjoy all the excitement of the game.

Home and away Mascot Experiences

Mascot Experiences are available exclusively through Villa Rewards. We will also have limited home Mascot Experiences up for grabs for Season Ticket holders and Members to win. Mascot packages are now exclusive to Villa Rewards and are the only way Season Ticket holders and Members can secure a place for their young Villan to walk out with one of their heroes.