Yahoo News The Atlantic 's Creative Marketing Group and Qualcomm Present Multi-Platform Campaign Using Fine Art to Explore What’s Possible in Technology
Washington, D.C.,New York, NY (July 29, 2015)—Atlantic Re:think, The Atlantic’s creative marketing group, has collaborated with Qualcomm Incorporated, a leader in next-generation wireless technologies, to create an ambitious multi-platform sponsored content series. “Could: Painting What’s Possible” combines original works of fine art, data, and journalism to capture and visualize future possibilities in technology. Running through September, the campaign features three commissioned works of art to be rolled out over the next two and a half months and an interactive art exhibit on July 30 in New York City.
The campaign’s first installment, “The Space Within” by illustrator Adam Simpson, explores the future of healthcare and personalized medicine. The next two installments, “The Space Without” by paper sculptor Jeff Nishinaka and “The Space Beyond” by oil painter Robert Minervini, will be unveiled in the coming weeks. Enhanced with animation, interactivity, and a soundtrack, each piece of art will be showcased in an online destination and paired alongside a sponsored article that offers deeper insight into the specific future worlds. “Could: Painting What’s Possible” complements Qualcomm’s ongoing “Why Wait?” campaign, which highlights the company’s focus on mobile innovation and contributions to intelligently connecting the Internet of Everything.
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The three original works of art will be on display at “Framing the Future,” a live interactive experience presented by The Atlantic at AFA Gallery in New York City this Thursday, July 30 at 6:00PM. The evening event will feature a conversation with IDEO partner Fred Dust and Terreform ONE co-founder Joachim Mitchell on how art, design, and technology will play a critical role in shaping the innovations of tomorrow. The discussion will be moderated by Atlantic senior editor Derek Thompson. Press should contact Anna Bross (abross@theatlantic.com) to attend the event.
“Could: Painting What’s Possible” is the latest innovation in custom content from Atlantic Re:think. Recent projects include “Stocks in the Social Age” for E*TRADE, “The Ascent” for Netflix, and “The Art of the Thrill” for Porsche, which employed wearable technology to capture the adrenaline of driving a new Porsche model. For each of these campaigns, Re:think’s approach has been about creating a profound experience that encourages the audience to not just consume the product but build a relationship with it. The New York-based Atlantic Re:think team is headed by The Atlantic Vice President and Publisher Hayley Romer, Vice President of Marketing Sam Rosen, and Content Director James Gaines.
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This article was originally published on The Atlantic.
