As was first reported by Code Hospitality and others in February, Bad Vegan will open at Camden’s Buck Street Market, the new eco-friendly behemoth built from shipping containers. Bad Vegan will spread through two of these.
Now a firm opening date for the plant-based fast food joint has been announced, June 24, and a menu has been released, giving more of an idea of what being a “Bad Vegan” really means.
Rather than a strict meat-free offering, Bad Vegan looks to want the best of everything; while predominantly a plant-based offering, the restaurant will also serve beef brisket (with real beef, not a substitute); spicy Nduja sausage (the kind from a pig, not a plant) and smoked bacon fries (ditto).
Actual vegans hoodwinked by the name will, however, be catered for: the restaurant’s hero dish, dubbed the Taternator, sees a crunchy potato wrapped in a tortilla and served with three vegan toppings – either cheese and onion with a toasted sesame salad, pickled jalapeños, Queso sauce and crispy onions; or a barbecue-style offering with Boston beans and shallots; or smoky chipotle sauce with lime slaw, roasted peanuts and fresh chilli.
Elsewhere, there will flatbreads with an array of vegetable toppings, and a sharing dish called a Cauliflyer, which sees cauliflower florets covered in chilli sauce and toasted sesame, topped with coriander and chilli.
There will also be two vegan milkshakes on offer: one cookies and cream, the other peanut butter with strawberry jam, while Emms and Kerridge have partnered with the nearby Camden Town Brewery for a range of Bad Vegan beers.
Predominantly the brainchild of Emms, Kerridge helped design the menu at the 60-seater opening and said of it: “We knew we wanted to create something that brought out the delicious flavours of seasonal vegetables, whilst ensuring that it was filling and affordable to a large audience.
“The Taternator is a totally new dish that we’re all very excited for Londoners to try this summer.”
Doubling down on the restaurant’s “No Judgements” tagline, Emms said: “Bad Vegan is a restaurant that caters for all diets with any judgements left at the door. Ultimately, Bad Vegan aims to showcase that delicious and filling plant-based food can help non-vegans become more aware of their meal choices.”
He added: “For so long there has been such limited vegan options at the majority of restaurants, with plant-based eaters having to pick between one or two dishes. We wanted to flip this around and create a space where plant food led the menu, but somewhere that both vegans and non-vegans would be excited to visit.”
The restaurant says its food is both entirely natural and made on-site, and will focus its attention purely on vegetable-based dishes, eschewing both lab-grown meat and meat substitutes. Following the Buck Street opening, the brand has plans to expand across the country before heading to America.
For more information, visit bad-vegan.com