Celebrities attending the Baftas will want to look pristine from every angle as 360-degree cameras will capture their every move on the red carpet.
Four interactive cameras will live stream the glitz, glamour and interviews at the event, which takes place on Sunday February 10 at The Royal Opera House in London's Covent Garden.
Fans will be able to watch the EE Baftas 360 degree Red Carpet Show on Facebook and via a smartphone app to virtually rub shoulders with the stars.
Presenter Laura Whitmore, best known for her role on I'm A Celebrity ... Get Me Out Of Here Now! will carry out interviews with the celebrity guests live from the red carpet.
She said: "It's really great for the people at home to feel like they're there and part of it.
"In real life, you can see every angle. This technology blows my mind - with your iPad or your computer you can move it around and it's like being there."
But Whitmore admits things can sometimes go awry after witnessing Jennifer Lawrence's wardrobe malfunction - when her couture gown apparently came apart as she collected her award at the Screen Actors Guild awards last week.
She said: "You can never prepare for things like that. The dress looked amazing when she was going in, and obviously it was a bit tight and it ripped."
Viewers will be able to watch the live streamed show and highlights package at facebook.com/EE or via the EE Film app on Apple and Android handsets.
Twitter users will also be able to suggest questions for Whitmore to put to the stars by tweeting @EE using the #EEBaftas hashtag.
Steven Spielberg's political biopic Lincoln leads the field for this year's Baftas with 10 nominations including Daniel Day-Lewis in the Leading Actor category.
He faces competition from Ben Affleck, Bradley Cooper, Hugh Jackman and Joaquin Phoenix.
The Leading Actress nominees include Dame Helen Mirren, who is up for her role in Hitchcock, Jennifer Lawrence, Emmanuelle Riva, Jessica Chastain and Marion Cotillard.