Banksy hits out at Guess on Regent Street for using his artwork ‘without permission’

The window display at Guess’s store in Regent Street, central London  (Banksy)
The window display at Guess’s store in Regent Street, central London (Banksy)

Banksy has accused fashion brand Guess of using his artwork without permission on a collection of clothing on display in its Regent Street store.

Sharing a photo of the window - which advertises clothing featuring “graffiti by Banksy” - to his 11.5 million followers, the street artist claimed the brand “helped themselves” to his artwork “without asking”.

“Attention all shoplifters,” he wrote. “Please go to Guess on Regent Street.

“They’ve helped themselves to my artwork without asking, how can it be wrong for you to do the same to their clothes?”

Banksy’s post was published around 2.30pm, and by 3.30pm had already amassed more than 460,000 likes.

The Guess x Brandalised collection - available online and in some stores, including the Regent Street branch - features a range of clothing “using iconic motifs from Banksy’s graffiti”.

Items on sale range from a £35 T-shirt to a £205 faux shearling jacket, and include clothes for men, women and children.

GUESS x BANKSY FW22

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In a press release to mark the collection’s launch, American brand Guess said it had partnered with Brandalised to create “a special capsule collection with graffiti by Banksy”.

“For the Fall/Winter 2022 season, Guess is excited to announce a brand new capsule collection, inspired by Banksy’s Graffiti,” it said in the release.

“Created in partnership with Brandalised, an urban graffiti license whose mission is to offer Banksy fans affordable graffiti collectibles, this new capsule features contemporary garments for men, women and children, along with unique accessories.”

Guess and Brandalised have been approached by the Standard for a comment.