This Morning is no stranger to getting backlash for some of its segments, and today (April 13) it was hosts Eamonn Holmes and Ruth Langsford who came under fire from viewers for 'mocking' guest Martina Big.
Glamour model Martina appeared on the show to discuss her cosmetic procedures, which include tanning injections and breast implants.
But viewers took issue with some of the comments made by the hosts, especially as the interview segment followed an update on This Morning's 'Be Kind' campaign which promotes anti-bullying.
"Do you not like that girl?" Eamonn asked when showing a photo of Martina before her cosmetic enhancements, later adding, "So you think you've got better looking?" after his guest explained she liked to enhance her body.
"Can we stand?" Eamonn said at another point, referring to Martina's 32S bust size. "And you can balance there OK?
"If you're going to tip over, just hold onto me, OK?"
Their comments and manners throughout the interview led some viewers to complain about the apparent hypocrisy of the show, slamming This Morning for the link between the two segments.
#ThisMorning 'BeKind campaign'... Now let's insult Martina on her looks- Brikena (@BritishBree99) April 13, 2017
Could Ruth BE anymore judgemental on This Morning? Oh, & thanks Eamonn for the clarification of Martina "actual" skin colour🙄😡 #thismorning- Lynsey Brodie (@lynsey_brodie) April 13, 2017
#ThisMorning from a segment about bullying to a segment of blatant body shaming let her do what she wants it's her body.- Rachel (@rachg_84) April 13, 2017
#ThisMorning talking about bullying and pressure on young girls about looks then they make comments about this lady about how she looks😐- Brikena (@BritishBree99) April 13, 2017
#ThisMorning An anti bullying campaign followed by 3 presenters mocking someone's image...shame on you- Claire Hitchcock (@ClaireBeens) April 13, 2017
And while some viewers weren't too happy with the interview style, other were more concerned with Martina herself.
During the interview, Martina explained that she always wanted to have a brown, holiday tan and added that she'd always admired the glamour model shape.
"When I was younger," she said, "I admired the curves of Pamela Anderson and the bum size of Katie Price."
Viewers then tweeted to share their own opinions of Martina's beauty choices, ranging from concerned to a more laissez-faire 'let her do what she wants' attitude:
Who cares what the general public think about Martina! It's her choice how she chooses to look...she isn't hurting anyone! #Thismorning- Stacey Grennan (@Staceykins_x) April 13, 2017
Fair enough if she likes it, but come on Martina, it's damaging to your health and simply not that attractive to many people... #ThisMorning- James Barber (@James_Barber10) April 13, 2017
Girls, this is not how to embrace yourself. Martina, whatever floats your boat love. #ThisMorning- Diana Pitchers (@DianaPitchers) April 13, 2017
Where's Martina's mates at?! Why they letting her walk around looking like that 😳😳😳 #ThisMorning- Stacey (@staceybrewski1) April 13, 2017
This Morning airs on ITV weekdays at 10.30am.
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