BBC's Panorama has finally revealed its hour-long Panorama special tonight (October 2) after keeping it under wraps for days, sparking a wave of excitement and speculation from the public.
While many speculated that it would be an in-depth look into Russell Brand's scandal that has been making headlines across the UK and beyond, the broadcaster has now put the rumour to rest by announcing that it would be an episode about a sex scandal involving a former CEO of Abercrombie & Fitch.
Titled 'The Abercrombie Guys: The Dark Side of Cool', tonight's BBC Panorama episode "investigates allegations of exploitation and abuse at the top of one of the biggest fashion brands in the US".
According to the BBC, its investigation found "a highly organised network" used a middleman to find young men for the events with ex-CEO of the fashion brand, Mike Jeffries and his British partner, Matthew Smith.
Eight men told the network they attended these events, some of whom alleged they were exploited or abused. The BBC said the fashion mogul exploited young adult men for sex at events he hosted in his New York residences and luxurious hotels around the world, including in London, Paris, Venice, and Marrakesh.
The latest Panorama episode comes amid allegations against Brand, who faces accusations of rape, assault, and emotional abuse during the period from 2006 to 2013 when he was at the peak of his fame, working for both the BBC and Channel 4, and appearing in Hollywood films, emerged following a collaborative investigation conducted by The Times, The Sunday Times, and Channel 4's Dispatches.
In response to these allegations, Channel 4 has initiated an investigation into Brand's tenure at their channels. Additionally, they have removed all content featuring Brand. The BBC has also reevaluated its content and decided to remove certain material that no longer aligns with public expectations.
How can I watch Panorama?
The episode is at 9am on Monday, October 2 on BBC1. It will be placed in iPlayer shortly afterwards.
Subject of Panorama special revealed
The BBC has finally revealed what tonight's Panorama special will cover. The documentary titled 'The Abercrombie Guys: The Dark Side of Cool' will reveal allegations of exploitation and abuse at the top of one of the biggest fashion brands in the US.
The description reads: "Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multi-billion dollar empire and the epitome of cool. Now after months of painstaking investigation, reporter Rianna Croxford speaks to men who say they were recruited into a dark world, created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith.
"Silenced for years by the fear of breaking non-disclosure agreements, these men describe feeling exploited and traumatised by their experience. One high profile American lawyer has called for prosecutors to investigate."
There can't be any (more) skeletons in the broom cupboard, can there?
Still nothing from the horse's mouth
Noticeably different to last week's publicity - https://twitter.com/BBCPanorama
Definitely worth 60 minutes
We've all felt this kind of pain
We're not the only ones getting twitchy
Speculation mounts about speculation
Well this could end up being the case
More on Brand
More news that came out over the weekend - which has some pertinence to the Russell Brand case
The Russell Brand affair - recap
As a referesher - here's a recap of how the Russell Brand scandal erupted over the weekend a fortnight ago. Could Panorama serve up anything as sensational as this?