BBC's local radio chief says stations must not shy away from playing 'younger' music
The BBC's local radio chief says stations must not be "frightened" about playing modern music, as older listeners "will not complain about being seen as young".
Chris Burns, head of audio and digital at BBC England, said playlists have been "skewed too old" in the past and the corporation needs to be a "much broader church".
Speaking on the podcast Media Masters, Ms Burns revealed she is a fan of electronic dance music stars Calvin Harris and Avicii, and suggested tracks by earlier artists such as Val Doonican would be played increasingly less on the airwaves.
The latest push to attract younger listeners comes after the launch of audio streaming and download service BBC Sounds.
The corporation said it aimed to "give people, especially younger listeners, the best in entertaining, experimental and highly creative audio".
Ms Burns said she wants to bring a similar modern vibe to the BBC Local Radio's 39 stations covering England, Jersey and Guernsey.
"I don't think in local radio we should be frightened about playing younger music, for want of a better expression," she said.
"People don't complain about being seen as younger. We sometimes think 'so-and-so is such-and-such an age so therefore they're really going to like this'.
"But if you look at the average age of people going to Glastonbury, it very often is people in their fifties and sixties - it's not just people in their twenties - and they're seeing a whole range of different artists there because we've grown up with pop music.
"I think sometimes we have perhaps skewed too old and I think we can afford to be a much broader church when it comes to our music and go younger.
"I like Calvin Harris - I shouldn't like Calvin Harris! I love Avicii, I think he's great. It's new music that excites me as well, and I want to deliver that to a local radio audience."
Ms Burns said it is crucial to put modern music in context when introducing it on local radio so those unfamiliar with the artist can appreciate it and be "taken on a journey" along with younger listeners.
"I often use the example of Christine and the Queens," she said.
"I can remember one evening I was watching Graham Norton with my mum, and the band came on. It was the first big hit she had, Tilted.
"What I thought was so brilliant was that Graham Norton introduced her, framed it as a marvellous performance, mentioned Glastonbury and how she went completely wild after that.
"He introduced the record so that mum really enjoyed it, I really enjoyed it and my niece really enjoyed it. So three different generations!"