We've heard a lot of great things about the "exclusively gay moment" that will be coming to our screens when Beauty and the Beast finally premieres later this month.
It's been called "a watershed" moment for Disney, and a lot of people are just really pumped that the studio will finally be acknowledging relationships that aren't strictly Prince Charming-meets-beautiful princess.
But now it seems that the film's director Bill Condon wants to backtrack a bit, saying that the hype around the moment has been "overblown" in a new interview.
"Oh God. Can I just tell you? It's all been overblown," he told ScreenCrush. "Because it's just this, it's part of just what we had fun with.
"I feel like the kind of thing has been, I wish it were – I love the way it plays pure when people don't know and it comes as a nice surprise."
And then, when asked how he wants audiences to approach the moment in the movie, he simply replied: "To not make a big deal about it. Why is it a big deal?"
Earlier this week, Condon revealed that in the movie Gaston's right hand man LeFou struggled with feelings that go beyond simple masculine reverence for the hottest guy in town.
"LeFou is somebody who on one day wants to be Gaston and on another day wants to kiss Gaston," he said. "It is a nice, exclusively gay moment in a Disney movie."
Josh Gad, who plays LeFou, previously said that he was "honoured" to be part of the storyline, even while it has caused some controversy around the world and especially in Russia, who may ban the film as a result of the scenes.
Even so, overblown or not, the moment is a nice nod from Disney to the changing demographics of the company and its audience. And just to reiterate its commitment to moving with the times, the film will also feature the first ever Mickey Mouse-approved interracial kiss too.
We can only hope that they'll keep moving in the right direction.
Beauty and the Beast opens in UK and US cinemas on Friday, March 17.
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