Beauty brand Rituals to open in The Liberty shopping centre in Romford

The Liberty centre in Romford
-Credit: (Image: Darren Pepe)


A brand new beauty and wellbeing store is opening in an Essex shopping centre. Beauty and wellbeing brand Rituals will be opening a new store in The Liberty, Romford on November 20.

Located in the heart of Romford, it’s the largest indoor shopping centre in the borough of Havering and is within walking distance of the Elizabeth Line. The centre offers a wide range of beauty products, home décor and clothing from renowned high-street brands, to unique boutique shops.

The Liberty Romford is one of London and the surrounding area's most promenant shopping halls, and a dominant scheme in Romford. In celebration of this new store location, Rituals will be hosting an opening event on Saturday November 23 for their consumers.

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Oliver Lloyd, Leasing Director at Redical, said: "Over the last six months, The Liberty Romford has showcased to the market that we’re serious about unlocking the destination’s full commercial potential, and Rituals’ signing is a milestone moment in our strive for this.

"To have a best-in-class brand commit to the destination showcases the advancements The Liberty Romford is making to elevate and evolve our retail offer, providing a quality of choice for our visitors and solidifying our position as the number one satellite shopping centre in London and dominant scheme in Romford. Rituals will be the first of many exciting brands to join the scheme and we’re delighted to welcome them.”

Annemarie Forsyth, Managing Director, Rituals Cosmetics (UK & Ireland), said: "We’re excited to announce the opening of our new store in The Liberty Shopping Centre, Romford. The beautiful new store will offer a selection of wellbeing products for bath, body and home. We look forward to welcoming customers and supporting their journey to a healthier, happier lifestyle."

To celebrate this exciting opening, the Rituals store will be offering experiences and offers to customers, which include:

  • A goody bag for the first 50 customers who make a purchase

  • An exclusive offer on Rituals’ best-selling foaming shower gels, which can be purchased for £7.50

  • Customers will be gifted a complimentary mini reed diffuser to enjoy, with a spend of £45 or more.