For anyone that may have encountered a goat at Nasdaq’s Times Square headquarters in New York City on Monday, there was in fact a reasonable explanation.
Beekman 1802, the skin care company that cites its two main ingredients as being goat’s milk and kindness, was there to honor World Kindness Day and of course had to bring its chief mascot along.
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In honor of the occasion, Beekman 1802 founders Josh Kilmer-Purcell and Dr. Brent Ridge, along with Ulta Beauty’s vice president of merchandising Penny Coy, rang Nasdaq’s opening bell.
It’s not the first time the two companies have joined forces for kindness. Last year, Beekman 1802 and Ulta worked with Kindness.org on a study to measure how kindness shows up in the workplace. The study’s results showed a direct correlation between kindness and overall employee happiness and job satisfaction.
“At Beekman 1802, World Kindness Day is way more important than Black Friday and Cyber Monday, and we are so honored to partner with Ulta and Nasdaq to help remind people of New York City and the world that there is beauty in kindness,” said Ridge.
Beekman was founded by husband-and-husband team Ridge and Kilmer-Purcell from their Sharon Springs, N.Y., farm in 2009. They started selling bars of soap made from goat milk to their neighbors and gradually built Beekman 1802 into a full-fledged skin care line. Eurazeo Brands acquired a controlling stake in Beekman 1802 in 2021.
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