Ben & Jerry’s say we should store ice cream tubs upside down

Anna Lewis
·2-min read
Photo credit: Ben & Jerry's
Photo credit: Ben & Jerry's

From Prima

If, by some miracle, you manage to stop eating a tub of Ben & Jerry’s ice cream before it’s all gone, you may have been storing your half-eaten tub incorrectly.

Now, surely there’s no wrong way of putting a tub of ice cream in the freezer, right?

WRONG!

According to Ben & Jerry’s, we’ve been storing our ice cream wrong this whole time, and instead of just placing the tub in the freezer, we should have been storing it upside down.

The debate came about after a woman from Australia claimed that, to stop your ice cream crystallising and going watery, you should flip the tub upside down and store it in the freezer like that. And Ben & Jerry’s agreed. And, if there’s one thing those guys know about, it’s ice cream.

Photo credit: Ben & Jerry's
Photo credit: Ben & Jerry's

The Ben & Jerry’s website reads: “Freezer burn may be your ice cream’s worst foe.

“Spare yourself from experiencing this culinary catastrophe: store your pint upside down somewhere deep in the freezer (never in the door).

“Of course, the other popular way to beat the burn is… eat the whole pint!”

I mean, yeah – surely just eating the whole thing will definitely stop freezer burn…

One piece of advice if you do manage to stop eating at the recommended serving amount though: make sure you’ve put the lid on properly, otherwise you could end up with an almighty mess.

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