Ben Shephard is set to replace Phillip Schofield on 'This Morning'.
The 48-year-old TV presenter - who was previously a stand-in host on 'This Morning', covering for Phillip between 2005 and 2011 - has impressed show bosses after returning to the sofa this week.
While show bosses were originally planning to have Holly Willoughby as the main presenter with a series of rotating co-hosts, they are now considering having Ben as a permanent co-host.
An insider told the Daily Mail: "Ben did really well and the bosses loved his partnership with Holly and there was great feedback from many avenues.
"Ben is known throughout ITV as being very popular with the audiences of whatever shows he hosts. He is also trusted by the public and is much loved within ITV. He has hosted so many shows for the channel.
"He and Holly go back years too – he presented on This Morning some years ago and they have a great rapport."
Ben currently works on 'Good Morning Britain', 'Tipping Point' and the Saturday game show 'Ninja Warrior UK'.
ITV said: "Ben is a much loved and popular presenter on ITV but no such decisions have been made."