Best alcohol deals for July from supermarkets and online shops

·6-min read
 (Unsplash)
(Unsplash)

Hot weather and clear skies: after months of waiting, summer has finally kicked off. In more ways than one; you’d have to be living under a rock to not know Euro 2020 has begun, with England going strong against other European teams. Our summer of sport includes Wimbledon, the rugby, cricket - we’re here for all of it with plenty of great drink offers to lubricate your cheering-sore throats.

Whether you’re watching the sport, or planning park picnics, back garden BBQs, staycations and other days out in our great capital, below you’ll find special offers and sweet deals to help toast the good times .

If all that’s left in your drinks cabinet are sticky liqueurs and a suspect spirit that you’re certain keeps climbing back out of the bin, there’s only one thing for it: time to restock (and perhaps call an exorcist).

From celebratory bottles of bubbles, plentiful plonk, and classic cocktail spirits like gin and vodka, we’ve found offers galore to add straight to basket. It’s World Rum Day on July 10 and Daiquiri Day on July 19, if you’re in need of passable exuses to raise a glass.

For those wishing to slide rather than splash into drinking, there are plenty of low and no-alcohol concoctions to discover. See our dedicated roundup just for the category.

See our favourite July bargains on booze below

Best beer, cider and ale deals

Get the cans in for the Euro final on July 11.

 (Guinness)
(Guinness)

Best wine deals: white, red, rose, Prosecco and Champagne

Put the sparkle back into the month with fizz and vino for less.

 (Moet & Chandon)
(Moet & Chandon)

The Uncommon x Grape & Fig launch hotline for free picnics

 (The Uncommon)
(The Uncommon)

Playfully packaged canned wine brand The Uncommon has teamed up with grazing board extraordinaire Grape & Fig for one lip smacking way to spend a summer’s afternoon. The duo has created the ultimate luxury picnic hamper with enough food and drink to stuff four people. The price? FREE.

As part of their Dial-A-Picnic competition, 60 of the extraordinary picnics (worth a cool £250) will be delivered to winners with their compliments.

To enter, grab your phone and message the Dial-A-Picnic WhatsApp hotline with your name, choice of park, and the song that would make your picnic.

There will be 20 winners for each date at the locations listed below:

  • Victoria Park, July 24

  • Primrose Hill, July 31

  • Clapham Common, August 7

Whatsapp your al-fresco feast now

Best offers on spirits: gin, vodka, whisky and more

Whether you fancy a cocktail or prefer a something neat on the rocks, these discounts will get you in the spirit.

 (Aperol Spritz)
(Aperol Spritz)

MALFY x RIXO summer hamper

The two brands have teamed up to create a limited-edition gin cocktail and swim hamper availably exclusively at Harvey Nichols. The special bundle will include a limited-edition RIXO x MALFY towel, inspired by the ocean. If that won't transport you to the Italian riviera without actually getting on a plane, we don't know what will.

 (MALFY/ RIXO)
(MALFY/ RIXO)

£125 | Harvey Nichols

Malibu launches new Watermelon flavour

For some, no summer cocktail scene is complete without the easy tropical flavours of Malibu. This year, the brand is upping the ante with a juicy Watermelon flavour, adding a new twist to the Caribbean rum. It's tough work lugging a 70cl bottle around a park though, so Malibu has also launched easily portable tinnies where the spirit is mixed with lemonade. The super sweet drink makes for an ideal summer sip.

 (Malibu)
(Malibu)

£12 | ASDA *On sale from £15

Wimbledon-ready serves, by Sipsmith

West London gin brand Sipsmith is an official Wimbledon sponsor this year. It’s serving bar-quality cocktails, gifts and experiences right to your door, perfect for fans who missed out on watching the Championships in person. Whether you’re planning an at-home watching party or heading out to a London park to make the best of the sunshine, there are plenty of ginny treats to stock up on first.

 (Sipsmith)
(Sipsmith)

We’re eyeing up the hamper, which, along with bar accessories, glasses and an extremely handsome picnic blanket, also comes with a bottle of Sipsmith’s Wimbledon London Dry Gin 70cl, all the more special as it’s made with local strawberries from last year’s cancelled tournament.

£200 | Sipsmith

Free G&Ts courtesy of Gordon’s

When it comes to summer refreshments, Aperols can come and go, but a proper G&T is forever. Gordon’s Gin is keeping the nation suitably hydrated with hospitality platform ServedUp. The pair plan to raise our collective spirits by picking up the tab for 25,000 drinks this summer on a BOGOF basis. The offer for an extra free drink with your order starts from July 1, and can be claimed by any of the 200 venues across the country who use ServedUp.

 (Gordon’s)
(Gordon’s)

Sign up and register here

The Drinks Drop launches three litre party cocktails

Mark your calendar for July 12 - that’s when The Drinks Drop is launching its XL Bag-in-Box Cocktail, the centrepiece of your next party. Holding three lip-smacking litres, the cocktails have been made with input from the UK’s high-ranking watering holes: think the Hawksmoor Bar’s Plum Negroni, juicy Watermelon Margaritas from Crazy Pedro’s, and Portobello Road tiki den Trailer Happiness, offering its ultimate sun’s-out-rum’s-out Trailer Daiquiri.

There are 20 serves in each box, more than enough to get the party started.

 (The Drinks Drop)
(The Drinks Drop)

Get it now

Smirnoff presents Raspberry Crush

Like your evening bevvy on the fruity side? Fill the ice tray, because Smirnoff is launching Raspberry Crush from July 12. Best with lemonade, it promises to bring a lip-smacking new level of tastiness to your drinks this summer.

 (Smirnoff)
(Smirnoff)

Available from July 12

NEW: Eceaux - a non-alcoholic drinks brand

It's important to stay hydrated in a heatwave - and no, sadly a glass of vino doesn't count (we've checked). There's no need to miss out on happy hour thanks to newly lauched Eceaux, a non-alcoholic drinks brand that reimagines liqueurs as Loqueurs. Made with relaxing and stimulating botanicals, there are two hangover-free flavours to choose from:Vitalité and Tranquilité which tastes a bit like a Christmas pud. Try them neat over ice to unlock the flavours, or pair with a mixer for a delicious mocktail.

 (Eceaux)
(Eceaux)

£34.99 each | Eceaux

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