The unofficial bargain-hunter’s holiday - Black Friday - is here. One name you can always rely on to bring its A-game is Amazon.
Not content with slashing prices in its Prime Day sales earlier this year, the retail giant uses Black Friday to offer customers incredible products at prices that will have you rubbing your eyes in disbelief. Held just before the official start of the Christmas shopping period, these offers are tough to resist.
After weeks of waiting, Amazon’s Black Friday sales has officially begun.
A US import, Black Friday traditionally takes place the day after Americans celebrate Thanksgiving. Once the turkey has been demolished, the folks across the pond go bargain-hunting at some of the world’s best-known retailers and labels.
It culminates in style on Cyber Monday, traditionally a time to snap up tech of all descriptions.
With the pandemic forcing people to stay at home last year, more retailers than ever held sales virtually. Though shops have since reopened and most restrictions have fallen away, experts predict the zeal for shopping Black Friday sales online will continue. Why battle the crowds and fight over shelves when it can all come to your fingertips from the comfort of home?
Amazon is ahead of the game in terms of online shopping, having begun online since its inception in founder Jeff Bezos’ garage in 1994.
Whether you’re on a mission to tick off your Christmas shopping list, or want an excuse to get that tech you’ve been eyeing up all year, the Black Friday weekend and Cyber Monday offer the perfect opportunity to pounce.
Reasons to shop Amazon’s Black Friday sale
The great thing about Amazon’s Black Friday sale is that you can shop a multitude of brands all in one place with easy delivery, especially if you’re a Prime member.
If you haven’t signed up yet, annual membership costs just £79 and along with Prime delivery, gives you access to Amazon’s worlds of video content, music, books, image storage and more. Deliveroo Plus is now also a perk of membership!
What Black Friday deals will Amazon have this year?
Expect more of the same this year, with particular emphasis on its home security products, such as the Ring video doorbell.
Big players like Google, Simba, Fitbit and L’Oreal can be relied upon to make deep, deep discounts to their best selling products - at up to 70 per cent off in some cases.
Black Friday week has kicked off in style at Amazon UK - here are some of the best deals we’ve seen.
Amazon Beauty Advent Calendar 2021
Get big names for less in Amazon's beauty advent calendar: think FOREO, L'Occitane, Elemis, Neal's Yard, Nails INC and more. With Dec 1 just around the corner, it's the perfect buy to spoil someone deserving this Christmas.
Buy now £39.99, Amazon
Tefal ActiFry Genius XL 2in1 YV970840 Air Fryer
This Black Friday it's time to join the air fryer revolution and at 47 per cent off, it's never been easier. Tefal's ActifFry Genius XL is ideal for big families, capable of cooking up to eight portions in one go.
The 2-in-1 technology and twin cooking zones means it can get your whole meal ready at the same time, whether that's salmon and veg or a fakeaway like chicken and chops. There are nine smart auto programs and a timer function so there's no need to guess how long to cook. A kitchen game-changer.
Buy now £151.00, Amazon
Oral-B Smart 4 Electric Toothbrush with Smart Pressure Sensor
Available in black, pink and white, this toothbrush removes 100 per cent more plaque than a manual toothbrush. It has a timer built in to ensure you brush for the recommended amount of time and a pressure sensor that alerts you when your brushing too hard.
Buy now £49.99, Amazon
Amazon Echo Dot (3rd Gen)
This unassuming speaker offers big sound for a tiny price - it’s currently 53 per cent off. Change tracks, control lights, call others, listen to your favourite podcast and more with this Alexa-enabled house helper.
There’s also the Amazon Echo Spot, a small spherical speaker with a 2.5inch screen that’s easily portable and great for making video calls.
Buy now £18.99, Amazon
Yankee Candle Christmas Gift Set
Not sorted your Christmas gifts yet? This candle gift set is now half off, and would make an excellent present for a candle fan. As well as eight scented varieties, there's also accessories like a wick trimmer.
Buy now £36.00, Amazon
Philips Shaver Series 9000 with Skin IQ Technology
Shave hundreds of pounds off the cost of this high tech grooming gadget this Black Friday thanks to Amazon's seasonal sale. The Philips device uses advanced skin IQ technology to give a closer shave, on both wet or dry skin. The flexible head sits tight on the skin, making nicks and cuts a thing of the past. Now 56 per cent off.
Buy now £199.99, Amazon
Instant Pot Duo Crisp + Air Fryer 11-in-1 Multi-Cooker
If you’ve got a small kitchen, space is a premium. Get an appliance that can do more, this Instant Pot’s machine, which offers 11 functions in one. As well as slow cooking, it can air fry, steam - even sous vide! Better tasting meals are just a click away (and now 44 per cent cheaper).
Buy now £99.99, Amazon
Eyebrow Lamination Kit
Take your brow game to greater heights thanks to this lamination kit which will keep them on-fleek for ages.
Looking 3D and totally natural, it’s on sale now with 49 per cent off.
Buy now £10.19, Amazon
REN Clean Skincare Summertime Limited Edition – Daily AHA Tonic 250ml
Summertime may have been and gone, but glowy skin is a year-round essential. Keep your complexion looking and feeling great with REN's daily AHA tonic, covered in a summery label. It encourages skin renewal for brighter looking skin - even in deepest winter.
Buy now £13.50, Amazon
Amazon Fire TV Stick 4K
Our TVs have never been so packed with things to watch. Access to a world of entertainment is easy thanks to Amazon Fire TV, which lets you stream 4K to your set or the Amazon Fire TV Stick, which comes with and without 4K (lite).
As well as unlocking Prime Video, you can download apps like iPlayer, Disney+, ITVPlayer, All4, NOW, Ted x, YouTube and more. The remote offers shortcut buttons to your favourite streaming apps, and everything can be voice-controlled with Alexa so you literally won’t have to lift a finger if you don’t want to.
Set up is straightforward and easy. Best of all, if you’re travelling, there’s no need to remember all your various TV passwords to tap into your entertainment while you’re away. Simply pack the Fire stick with you, slotting it into the back of the new TV set on arrival. So simple.
Buy now £24.99, Amazon
Earthshot: How to Save Our Planet - hardcover
A timely release with an introduction from future king Prince William, this book delves into the state of our planet and what we can do to make the world a better place. Ideal Christmas gifting for the eco-conscious this festive season.
Buy now £8.50, Amazon
Ninja 3-in-1 Food Processor with Auto-iQ
Get yourself a blender that does more this Black Friday. Amazon has Ninja's 3-in-1 Food Processor on offer with a price drop of 36 per cent.
The kitchen essential is in fact, three machines in one, capable of processing food, blending and whipping up delicious smoothies when you fancy them. The only question is, what will you make first?
Buy now £128.99, Amazon
It may be winter, but the blue skies above London tell a different story. Keep your eyes shielded from the rays for 35 per cent less with on-sale Ray-Bans.
Buy now £77.70, Amazon
HUAWEI FreeBuds 3 - Wireless Earphones White
Enjoy audio alchemy for less thanks to Amazon's incredible offer on HUAWEI's wireless ear buds, the FreeBuds 3. Offering long play time and superior noise cancellation, you won't believe your ears.
Buy now £89.64, Amazon
BOSS Bottled Night Eau de Toilette
Splash out on a brand new fragrance for less this Black Friday. Amazon has this deal on BOSS Bottled Night for 63 per cent off the RRP.
Was: £88, now: £32.91
Buy now £32.91, Amazon
Flashforge Adventurer 3 3D Printer, Disassemble Nozzle & Removable Platform
Whether you're curious about a 3D printer or need one for creative products, you can find this Flashforge model in Amazon's Black Friday event. It boasts a range of features and operates quietly, so it's ideal for having at home.
Buy now £279.00, Amazon