The biggest event on the shopping calendar is here. Every year it gets bigger and bolder with deeper discounts to scoop as more and more retailers join the bargain bandwagon.
Whether you’ve been waiting to pounce on a discounted big ticket item or you’re looking to bag an incredible deal for gifting or self-treating, Black Friday is the ultimate shopping event you won’t want to miss.
What is Black Friday?
Coined after the colour of the traffic-choked streets that surrounded Philadelphia in the 60s when the shopping phenomenon first took place, Black Friday occurs the day after the US celebrates Thanksgiving.
Retailers took advantage of families being together by throwing epic sales. Handily, it’s timed just before Christmas which means you can shop greater gifts for less.
Over the years, the Black Friday event has travelled across the Atlantic, and along with Cyber Monday, are both now well established fixtures in the UK’s shopping calendar.
When is Black Friday this year?
Given we don’t celebrate Thanksgiving on these shores, there can be confusion over when exactly Black Friday takes place. The date moves every year, but just remember it takes place on the fourth Friday of November. In 2021, this means it will happen on November 26. The sales last through the weekend, with most ending on Cyber Monday.
According to a survey by shopping comparison site Finder.com, it’s anticipated that Brits will spend an astonishing £4.8bn over Black Friday weekend, averaging a spend of £275 per person.
Another survery by OnePoll for KPMG UK found one in four shoppers (24 per cent) planning to spend more this year than last. Of the ones were planned to shop this Black Friday, 42 per cent said they were planning to purchase gifts for others, with a third (34 per cent) looking to purchase treats for themselves.
Will there be early deals ahead of the main sale?
Here at ES Best, we’re Black Friday veterans. We’ve seen discounts, sales and promotions launching a week, even a full month ahead of Black Friday over the years.
However, with retailers battling against each other for your precious pounds, and all with plenty of stock to offload, we expect price-cutting to take place even earlier this year. Hello bargain city.
What is Cyber Monday?
While Black Friday initially began as just one day of mega discounts, it has since snowballed into an entire weekend of offers, culminating in Cyber Monday - this year that’s November 29.
This is the day typically reserved for tech products: think laptops, home entertainment, home security, smartwatches, TVs, tablets, mobile handsets, cameras - if there’s an on/off switch, it’s likely to feature.
If you’ve been pondering a big tech purchase it’s worth hanging on for Cyber Monday as there can be incredible offers flying around - as long as stock is still available, of course. As always when it comes to sales, timing is everything.
Which retailers have the most deals?
Most retailers will offer site-wide discounts online while others will have a dedicated section to help you shop with ease.
Want luxury for less? Big designers and brands are angling for a piece of the Black Friday sales action: think Harrods, Selfridges, Harvey Nichols, Kate Spade, Coach and more.
What were the best deals from last year and can we expect these again?
As your destination for all-things shopping, the best place to spot the greatest deals will be right here on ES Best. As well as dedicated roundups per stockist and category type (Fashion, Beauty, Home & Garden, Tech, Kids & Maternity etc) we will also run a live blog, as we do every year.
Last year, our series of lockdowns and the pandemic meant incredible deals were up for grabs.
We saw hundreds wiped off the RRP of the iPhone XR and the price of a Philips Wake-Up Light Alarm Clock plummet from £105 to £59.99. Many bargain hunters cleaned up on Dyson’s vacuums, many of which fell by £100. Fashion giant ASOS marked down clothing and accessories by 70 per cent, while LEGO usually cuts its play sets by 30 per cent per cent. In its 2019 sale, jeweller Ernest Jones offers shoppers £200 off on spends of £1,000 or more.
As well as discounts, there are offers like gift cards and extra accessories thrown into the mix.
If you’re looking for a bargain for Christmas, future birthdays and more, Black Friday is the one shopping event you simply can’t afford to miss.
Here are some of the best products in the sales so far
Tefal ActiFry Genius XL 2in1 YV970840 Air Fryer
This Black Friday it's time to join the air fryer revolution and at 47 per cent off, it's never been easier. Tefal's ActifFry Genius XL is ideal for big families, capable of cooking up to eight portions in one go.
The 2-in-1 technology and twin cooking zones means it can get your whole meal ready at the same time, whether that's salmon and veg or a fakeaway like chicken and chops. There are nine smart auto programs and a timer function so there's no need to guess how long to cook. A kitchen game-changer.
Buy now £151.00, Amazon
NINTENDO Switch - Neon Red & Blue
Also available in grey
Buy now £279.00, Currys
SONY BRAVIA KD43X85JU 43” Smart 4K Ultra HD HDR LED TV
Buy now £699.00, Currys
Dyson Pure Hot + Cool™ Advanced Technology
Keeping you cool in summer and cosy in the winter, Dyson’s Pure Hot + Cool fan is one of the most-wanted devices around. Not only does it scrub the air clean of pollutants and other nasties, but it pours the pure air back into the room at 20 litres a second thanks to the brand’s patented Air Multiplier technology.
Another model refurbished by the brand, it comes with a one-year guarantee for total peace of mind.
Buy now £299.99, eBay
Prada Candy Eau de Parfum
Pay 40 per cent less for designer fragrances in John Lewis's Black Friday event. Prada brings dressing table joy with its Candy fragrance housed in an eye-catching bottle. Available in 30ml and 80ml.
Buy now £42.90, John Lewis
Braun Series 5 50-B1200s Electric Shaver for Men with Precision Trimmer, Black/Blue
Buy now £59.99, Boots
Ooni Karu 12 Multi-Fuel Pizza Oven
A smaller iteration of the Pro multi-fuel. This oven also has multiple fuel options for cooking flexibility- fire it up with wood, charcoal or gas with the Ooni Pro 16 Gas Burner (sold separately). At just 12kg it’s a portable option that boasts all the power of a larger wood-fired pizza oven!
Buy now £239.20, Ooni
These Airpods offer additional upgrades to the 2nd and 3rd generation. They are sweat and water resistant, and chargeable by Magsafe. The battery offers four and a half hours of listening time. It also comes with a wireless charging case that provides 24 hours charge.
Buy now £185.00, Amazon
Amazon Fire Tablet HD 10 Plus
Amazon’s tablet device has gone through many evolutions and as a result, can hold its own against big names such as Apple and Samsung - but all at a fraction of their cost.
The 10th gen comes is offered both with and without adverts with slightly different price points depending on which option you choose.
Use the handheld computer to search the web, stream movies and music, and take pictures and record video. You can also download and enjoy apps like BBC iPlayer, 4oD, Instagram, Facebook, Ted Talks, Pinterest, email and much more. The Fire 10 comes with up to 64GB of internal storage and can run for 12 hours, charging wirelessly if you need to. Available in black, blue, pink and forest green tones.
Buy now £119.99, Amazon
APPLE Watch SE Cellular - Silver Aluminium with Abyss Blue Sports Band, 44 mm
Buy now £319.00, Currys
GOOGLE Nest Mini (2nd Gen) - Chalk
Buy now £18.00, Currys
Ring Video Doorbell Full HD 1080p - Nickel
The smart way to see who’s at the door.
Buy now £69.00, AO
Nespresso by Krups Vertuo Plus XN903840
An excellent coffee machine for a low price.
Programmable coffee sizes from espresso to lungo.
Quick and easy to use.
Buy now £69.00, AO