Best Black Friday Amazon deals 2018

Sarah Young

Black Friday is almost here, meaning major retailers are already slashing prices on everything from tech to fashion to kick off the Christmas shopping season.

But there’s no need to battle through the high street anymore – with online giants such as Amazon offering some of the best deals around, you can bag a bargain from the comfort of your sofa.

Amazon's huge ten day sale begins from midnight Thursday 16 November and runs until 25 November. The online retailer's sale is set to include major discounts on everything from electronics to this year’s must-have toys, games, fashion, jewellery and beauty products.

Throughout the period, you can expect to find "Deals of the Day" which are featured for just 24 hours, "Lightening Deals" that are featured for several hours and "Best Deals" which can run for up to two weeks.

Here, we’ll be doing all the hard work so you don’t have to by reporting all the latest Amazon deals as they appear below. So keep checking this page to stay on top of the best offers.

Amazon devices

Amazon offers discounts on all its own-products during the whole of the Black Friday period. We've picked out the best deals on everything from the Echo Dot to the Fire TV stick.


The Echo model got a re-vamp this year with the release of the Echo Plus, which has a smart home hub built in. The standard Echo model is more powerful than the Echo Dot, it's the middle ground option between the Plus and the Dot.

Echo Plus (1st Gen) – was £139.99, now £89.99

All-new Echo Plus (2nd Gen) – was £154.98, now £139.99

Echo (2nd Gen) Smart Speaker with Alexa – was £89.99, now £54.99

Echo Dot

The Amazon Echo Dot is the smallest speaker of the Echo family, it's more compact but offers less sound than the Echo. But you can plug the Dot into an external speaker, and it's a great deal cheaper.

All-new Echo Dot (3rd Gen) – was £49.99, now £24.99

All-new Echo Dot (3rd Gen) with Philips Hue White Starter Kit – was £109.98, now £59.99

All-new Echo Dot (3rd Gen) and Amazon Smart Plug Bundle – was £74.98, now £34.98

Echo Dot (2nd Gen) – was £49.99, now £19.99

Echo Spot

Arguably the cutest among Amazon's smart speaker selection, the Echo Spot is designed to suit any room. You can call friends, set a music alarm, watch video clips, check the weather and more.

Echo Spot with Adjustable Stand: £139.98

Echo Spot: £119.99

Fire Tablet

Known for their affordability and functionality, Amazon's Fire tablets are hugely popular with all age-groups. The Kids Edition version is definitely worth a place on your children's Christmas list.

Fire Tablet with Alexa, 7” Display, 8GB – was £49.99, now £29.99

Fire Tablet Kids Edition 7", 16GB – was £99.99, now £59.99

Fire Tablet with Alexa 10", 32GB: £149.99

Fire Tablet Kids Edition 8", 32GB: £129.99

Fire Tablet Kids Edition 10" 32GB: £199.99

Fire Stick TV

With over 10,000 apps and games including Netflix, ITV Hub and BBC iPlayer with access to millions of websites such as YouTube and Facebook, the Amazon Fire TV stick instantly turns your TV into a smart device.

Fire TV Stick 4K and Echo Dot – was £89.98, now £44.98

Fire TV Stick with Alexa Voice Remote – was £39.99 now £24.99


Kindle e-books continue to soar in popularity with new models of varying screen and storage sizes on the market.

All-new Kindle Paperwhite 6", 8GB – was £119.99, now £89.99

Kindle 6", 4GB: £59.99

Kindle Oasis E-reader 7", 8GB: £229.99


Black Friday is the ideal time to buy larger household items such as TVs, where discounts are often large enough for you to make a great saving. From Sony to Toshiba, here are the brands with the best deals.

LG 55" 4K Smart LED TV with Freeview Play – was £949, now £479

Philips 65" 4K Ultra HD Smart TV with HDR Plus and Freeview Play – was £800, now £599

Phillips 55" 4K Ultra HD Smart TV with HDR Plus and Freeview Play – was £700, now £479

Hisense 65" 4K Ultra HD Smart TV with Freeview Play – was £699, now £579

Philips 75" 4K Ultra HD Android Smart TV with HDR Plus and 3-Sided Ambilight – was £2,500, now £1,999

LG 49” 4K HDR Smart LED TV with Freeview Play – was £699.99, now £399

Toshiba 75" Smart 4K Ultra-HD TV with Freeview Play – was £1,499, now £1,199


Bag yourself a pair of high-quality headphones with the latest offerings from big brands like Sony, Bose and many more.

Beats Studio3 Wireless On-Ear Headphones – was £299.95, now £241

Beats Solo3 Wireless On-Ear Headphones – was £249.99, now £229

Bang & Olufsen Beoplay H4 Wireless Headphones – was £249, now £134.99

Beats by Dr Dre EP On-Ear Headphones – was £89.95, now £49.99

Jabra Elite 45e Wireless Earbuds with Memory Wire and One-Touch Amazon Alexa – was £89.99, now £69.99

Sony Premium High-Res Audio In-Ear Headphones with Dynamic Drivers – was £150, now £119.99


Whether it's for work or play here are the best Black Friday offers on all the latest laptops.

Asus 17" Laptop, Intel Core i7 8GB RAM 256 GB – was £1,199, now £799.99

Lenovo IdeaPad 14" Notebook, Intel i5 8GB RAM 256 GB – was £679.99, now £479.99

Acer Aspire Gaming Notebook, Intel Core i5 8GB RAM 1TB – was £749.99, now £599.99

Asus 11.6” Laptop, Intel Celeron 3350 Processor, 2GB RAM, 32GB – was £229.99, now £159.99

Apple 13” Macbook Pro with Retina, Intel Core i5 Processor, 8GB RAM, 256GB – was £1,449 now £1,189

Video Games

Love gaming? Then you're in luck because Amazon has some great offers on a wide range of consoles, games and accessories.

Marvel’s Spider-Man PS4: Low price £45.99

Shadow of the Tomb Raider Xbox One: Low price: £25.99

Mario Kart 8 Deluxe Nintendo Switch: Low price: £41.99

Luigi’s Mansion Nintendo 3DS: Low price: £33.11

Red Dead Redemption 2 PS4: Low price: £49.99

Camera deals

Whether you're looking for a camera or all the accessories, Amazon has some of the best Black Friday offers. And we've made them easy to find by picking out the best ones.

Sony Digital Compact Camera – was £90, now £68.99

Canon EOS 4000D Camera – was £369.99, now £291.63

Instax Mini 90 NEO Classic Camera – was £134.99, now £119

Canon IXUS 185 Digital Camera – was £119.99, now £79.99

Beauty and grooming deals

There are plenty of beauty and grooming discounts on offer on everything from shavers to electric toothbrushes. Keep checking back for the most updated deals.

Oral-B Pro 2 Cross Action Electric Toothbrush – was £80, now £29.90

Philips One Blade Hybrid Trimmer & Shaver – was £49.99, now £45.85

Philips Moisture Protect Hairdryer with Ionic Conditioning – was £99.99, now £66.66

Remington Curl Revolution Automatic Hair Curler – was £99.99, now £46.99

Revlon RVHA6475UK Perfectionist 2-in-1 Dryer – was £49.99, now £25

Home and kitchen deals

Kit out your kitchen just in time for Christmas with the latest discounted coffee machines, food processors and more.

Nespresso Lattissima Touch Automatic Coffee Machine – was £279.99, now £149

Shark Corded Stick Vacuum Cleaner – was £249.99, now £179

De'Longhi Dedica Style Traditional Pump Espresso Machine – was £219.99, now £128

Shark Upright Vacuum Cleaner – was £349.99, now £189.99

Tefal SV6035 Fasteo Steam Generator Iron – was £149.99, now £59.99

iRobot Roomba 981 Robot Vacuum Cleaner – was £899.99, now £699.99


A versatile gift, here are the best boozy deals Amazon has to offer.

Tattinger Brut Reserve Non Vintage Champagne – was £38.50, now £26.25

Kraken Black Spiced Rum – was £25.96, now £19

Don Julio Anejo Tequila – was £54.67, now £42.93

Absolut Raspberri Flavoured Vodka – was £21, now £15

Baby and child

From Tommee Tippee bottles to kids' tablets and toys, you can save up to 35 per cent on products for your little ones with Amazon.

The Grow Company Gro-Egg Room Thermometer – was £24.99, now £14.99

Britax Romer Adventure Group Car Seat – was £65, now £32.50

Flykids Lightweight Pram Buggy: Low price – £79.99

Disney Baby Mr Ray Ocean Lights Activity Gym – was £79.99, now £67.49

Braun No Touch Plus Forehead Digital Thermometer – was £52.99, now £31.94

What is Amazon Prime?

For the purposes of Black Friday, signing up to Amazon Prime will mean you get exclusive first access the Lightning Deals, as well as potential further discounts on other products and speedy delivery of purchases. Although Amazon hasn’t announced any Black Friday deals yet, being a Prime member will certainly give you an advantage when it comes to 24 November (and the deals beforehand).

There are plenty of other benefits to signing up to this subscription service though, including access to thousands of movies and e-books, next-day delivery on Amazon purchases, and your very own Prime Day, where members have access to a series of flash sales. You can even buy your groceries online too, through Amazon fresh.

It costs £79 a year to be a member but students get a discounted price of £39. There’s a free trial to test the service if you don’t want to pay without trying it out first.