While its the best time to pick up a bargain before Christmas, it also provides the perfect opportunity to snap up deals on items you may been putting off, like buying a new mattress.
While the sale started off as a one-day event after Thanksgiving, it soon took over the entire weekend to the following Monday, also known as Cyber Monday.
In recent years, most retailers have kicked off their deals a week before the Black Friday weekend. Last year Amazon’s sale ran for two weeks and this year it’s gone even further by starting its pre-Black Friday sale a whole month before the main event.
Despite being an essential, shopping for a new mattress is often a costly and timely endeavour, but thanks to Black Friday, it can now much more affordable thanks to very appealing deals that can be up to 40 per cent off.
Before you begin browsing, read our mattress buying guide here, to help you find the right one for you. It has all the details you need on the different types, sizes and firmness available on the market.
To help you navigate the mammoth sale, we’ll be bringing you the biggest savings and best deals so you won’t lose sleep over it.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
When is Black Friday?
This year’s sale will take place on Friday 27 November and finish on Cyber Monday, 30 November. But the event is set to last far longer than a few days, as Amazon launched its pre-Black Friday sale a whole month ahead of the big day, and other retailers such as O2, Superdrug, Boots and Currys PC World have launched theirs too.
The best Black Friday mattress deals to expect
In previous years, leading mattress brands such as Eve Sleep, Casper and Emma, have offered discounts of 30 per cent, sometimes more, and we’re expecting the same this year, if not bigger savings.
In 2019, IndyBest’s best mattress, the Emma original had a huge 40 per cent off. The single was reduced from £429 to £257.50, the double dropped from £649 to £389.30 and the kingsize came down from £699 to £419.40.
Eve Sleep also saw some impressive reductions, its original memory foam mattress super king came down from £606.94 to £426.99 and its original memory foam mattress small double was slashed from £324.99 to £259.99.
The brand is kicking off its Black Friday sale early this year as it has announced its early bird offer. From 1 November, Eve Sleep will be offering customers 15 per cent off when they spend £500.
Another favourite brand in our review of the best mattresses, Nectar Sleep, has announced its Black Friday 2020 deals already. It’s confirmed that from 23 November until Black Friday (27 November), it will be offering £100 off all mattresses and up to 30 per cent off bedroom furniture and bedding.
On Cyber Monday (30 November), the mattress discount will continue and the brand will also be offering 20 per cent off its old mattress and bed removal service. Free delivery and two pillows are also included in both deals.
Another bed-in-a-box brand, DreamCloud Sleep, is offering £300 off all mattresses this Black Friday, with free delivery included. The offer will run from 23 to 30 November.
UK company Brook + Wilde has also announced its Black Friday deals for 2020. From 25 November until midnight on 30 November, It will be offering 40 per cent off both of its luxury mattresses, the “elite” and “lux” models, with the code “BF40”.
The bed-in-a-box brand offers free premium delivery, a 100 night trial and a 10 year guarantee on its mattresses. For every mattress the brand sells, it plants a tree to help contribute to reforesting the planet, which means you’ll sleep even easier after you buy.
Last year, mattress brand Simba offered discounts on bundles, such as the ultimate Simba hybrid bundle, which was made up of the Simba hybrid mattress, the hybrid duvet, two height-adjustable hybrid pillows (one with single mattresses) and a free deluxe mattress protector, which was reduced from £1,191 to £720.
Marks & Spencer also offered up to 50 per cent of a selection of mattresses, beds and sofas, with a section dedicated to deals that could be delivered in time for Christmas, so you could kit out a new home in one online shopping trip.
How to get the best Black Friday mattresses deals
To find the best deals, we’d recommend browsing not just mattress-specific brands but larger department stores such as Marks & Spencer, who have their own ranges and see huge reductions too.
We think the key to making the most of this annual event is not getting sucked into discounts that look too good to be true. Instead, come up with a list of products you're actually interested in before the big day. That way, you won’t buy things you don’t actually want, but look a good deal.
Shop around for the best price, and make sure you know the actual RRP of the product, so you’ll know a good deal when you see one.
Also, sign up to the newsletters from brands you want to buy from, as that’s the best way to know when teh sales start.
Here at IndyBest, our team will also be handpicking the best deals in the lead up and throughout the sale, across furniture, TVs, laptops, beauty and fashion too, so make sure to check back here for regular updates.
How long will the Black Friday discounts last?
Black Friday typically begins on 27 November and finishes on 30 November, also known as Cyber Monday.
However, we are expecting some retailers to follow Amazon and begin some pre-sale deals much earlier than usual.
For a full list of stores expected to get involved, we’ve rounded up the retailers taking part in Black Friday, and they range from fashion, homewares, tech, beauty and gaming brands, such as Asos, AO, BT, John Lewis & Partners and M&S.
Read more on Black Friday 2020
How to get the best Black Friday deals this year – When the sale starts, how to get the best savings, and how to prepare
Best Amazon Black Friday deals – There will be millions of deals, so check in here for our pick of the best
Best John Lewis & Partners Black Friday deals – With great deals on quality fashion, beauty, tech, kids and homeware brands, it will be a go-to for many
Best Currys PC World Black Friday deals – For everything from TVs to laptops, and kettles to coffee machines
Best Argos Black Friday deals – Covering everything from kids to homewares and fitness to DIY
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
Best Black Friday tech deals – Whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best deal here
Best Black Friday TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday gaming deals – Struggling to choose which console to buy, or after a new controller or game? Here's our expert guide
Best Black Friday home appliances deals – Now’s the time to upgrade your vacuum cleaner or coffee machine
Best Black Friday fashion deals – Whether its a pair of boots or a coat, treat yourself to new season essentials
Best Black Friday beauty deals – Stock up on your favourites across make-up, skincare, haircare and fragrance
Best Black Friday kids’ toys deals – Get your Christmas shopping done and dusted, with deals from Disney, Lego, Playmobil and more
Best Black Friday furniture deals – There's no need to wait until the January sale to get a bargain sofa, wardrobe or armchair
The stores taking part in Black Friday – Our predictions based on last year, which we’ll be updating as the deals begin