After months of anticipation and teasing, the yearly shopping extravaganza that is Black Friday is here.
And, with another rather difficult year in our rearview, it comes as no surprise that sales of sex toys and other adult products in the category have continued to do well and are top of the shopping list for bargain-hunting Brits.
And why not? Black Friday may offer an incredible opportunity to bag those big ticket items that would otherwise be out of financial reach (think TVs, vacuums and mattresses), but it’s also an irresistible chance to treat yourself and/or your S.O to a bit of fun.
Why not enjoy the double dip thrill of bagging a pleasure-giving gadget at a sizeable deep discount? The upcoming sale extravaganza has it all tied up, from bondage accessories to devilish lingerie and toys for him and her.
When is Black Friday and Cyber Monday this year?
Although the event takes place on the fourth Friday of November - this year that’s Nov 26 - in truth, the deals and offers kick off from much earlier as brands launch pre-sales.
You can pick up everything from lingerie to sex toys and accessories in the sale, which normally last until the following Monday, aka Cyber Monday, which is Nov 29.
Where are the best Black Friday deals?
How can you ensure you’re getting the most bang for your buck? Stay tuned to ES Best, where we will bring you the best and biggest discounts the minute we hear about them.
With Black Friday still a few weeks off, we’ve brought you some great offers to take advantage of right now.
Bookmark this page and make a habit of checking back often - you never know when there’s a flash sale to take advantage of!
It turns out size really does matter - especially when it comes to discounts.
Best deals on lingerie
Lace and silk to help you look your best, even when you’re wearing next to nothing.
La Perla Ambra cutout corded lace and stretch-tulle bodysuit - was: £515, now: £257
Lovehoney Empress Purple Satin and Lace Body - was: £32.99, now: £13.20
Agent Provocateur Mirabelle embroidered mesh bra - was: £125, now: £75
Agent Provocateur Essie lace and stretch-jersey waspie corset - was: £125, now: £87
La Perla Leavers Poem lace-trimmed silk-blend georgette nightdress - was: £710, now: £284
Agent Provocateur Lorna Plunge Bra - was: £85, now: £40
Fifty Shades of Grey Captivate Plus Size Black and Silver Bra Set - was: £44.99, now: £18
Shirley of Hollywood Black Sheer Stockings - was: £8.99, now: £5.39
The sexual happiness company has disrobed the RRP off hundreds of products, from sex toys to red-hot lingerie - and it’s not even Black Friday yet. There are savings of up to 60 per cent to be had: we’re tempted by this basque set which has definite stripes of Bridgerton - was: £34.99, now: £20.99.
Cyber Week has kicked off in earnest over at Rihanna’s Savage x Fenty where you can get bras for £12 a piece when buying two. The stylish fashion brand has everything from sets to PJs and even men’s pieces for sale.
if you’re looking for seriously comfortable bralettes and pants, make a beeline for Heist where this Black Friday you can bag up to 20 per cent off selected items. Our hot pick is the sheer bralette, which comes in S - XL sizes and various colours. The mesh panels add a subtly seductive peek-a-boo vibe to the piece.
There’s nothing like lace and silk to help boost bedroom confidence. Invest in a new set for less this Black Friday - lingerie brand Bluebella is offering up to 50 per cent off fancy pants and bras, and PJs too.
The lingerie brand has begun its Black Friday offer, which sees up to 40 per cent wiped off the prices of selected underwear, from chemises to suspenders and sports bras. The deal is on now and lasts until Cyber Monday on Nov 29.
Designed to make you feel your most beautiful when you’re wearing next to nothing, Playful Promises offers a range of stop-and-stare underwear. The empowering and inclusive brand has 85+ bra sizes and plenty of plus-size options for women with curves. Up to 70 per cent off.
Whether you’re looking for a special something to warm up those long winter nights, or you’re after fresh PJs to replace your lockdown-worn ones, Boux Avenue has plenty of styles to suit. Take 20 per cent off the entire site this Black Friday weekend.
Selected styles on underwear and swimwear are now 50 per cent off at Honey Birdette. This femme-fatale thong bustier wouldn’t look out of place in Villanelle’s assasin wardrobe and is now down from £140 to £70.
Best deals on adult toys
Cheap thrills never looked so appealing
Lelo Sila Sonic Clitoral Massager - was: £159, now: £119
Yiva Power Rechargeable Massager Wand Vibrator - was: £55, now: £28
Impressions N2 Curvy Vibrating Dildo 4.5 Inch - was: £79.95, now: £30
Luxury Rechargeable Large Rabbit Vibrator - was: £69.95, now: £35
Luxury Prêt-à-porter Rechargeable Clitoral Suction Vibrator - was: £89.95, now: £45
Tracy's Dog Pro 2 Clitoral Sucking Vibrator - was: £52.99, now: £45.99
Womanizer X Lovehoney Pro40 Rechargeable Clitoral Stimulator - was: £99.99, now: £79.99
Womanizer X Lovehoney InsideOut Rechargeable G-Spot and Clitoral Stimulator - was: £109.99, now: £87.99
Fleshlight Riley Reid Utopia Texture - was: £69.99, now: £55.99
Fifty Shades of Grey Greedy Girl G-Spot Rabbit Vibrator - was: £79.99, now: £55.99
Lovehoney Deluxe Rechargeable Mini Massage Wand Vibrator - was: £39.99, now: £23.99
Lovehoney Double Fun Vibrating Rabbit Double Penetration Strap-On - was: £29.99, now: £20.99
Lelo Enigma Dual Stimulation Sonic Massager - was: £169, now: £127
Nasty Gal Curved Vibrating Anal Beads - was: £26, now: £7
Nasty Gal Bunny 10 Speed Vibrator - was: £30, now: £15
Nasty Gal Nipple Clamp Vibrator - was: £35, now: £16
Love not War
Your undercover thrills needn’t come at the expense of the planet. Sex toys meet sustainability over at Love Not War who is knocking 40 per cent off all its products online: now that’s what we call good vibes. Sale begins Nov 24: credit cards at the ready.
Sort out your winter’s entertainment, whether you’re single or in a couple, thanks to Ann Summers. The retailer has fired the starting gun on its Black Friday offers and straight out of the bat, you can get up to 69 per cent off everything. The deal runs all week online and in-store and includes items like Ann Summer’s incredibly popular sexy toy advent calendar, lingerie sets, adult toys and more.
Run, don’t walk.
Best deals on adult accessories
Nasty Gal Faux Leather Bondage 5 Pc Set - was: £69, now: £32.50
Nasty Graphic Faux Leather Slap Paddle - was: £14, now: £6
Fifty Shades Freed Lost in Each Other Rechargeable Rabbit Love Ring - was: £49.99, now: £15