Shoppers in the know use the Black Friday sales to start filling the area under the tree with gifts.
The annual sales event offers the perfect opportunity to stock up on Christmas gifts for each member of your family - including the little ones in your life.
Their letter to Santa may have given you a clue as to what they are hoping to unwrap come the big day and during the discount extravaganza, toys won’t be immune from a major slash in price.
When is Black Friday and Cyber Monday?
Black Friday is today, November 26. The majority of sales will go on until Cyber Monday on November 29.
What discounts will there be on Black Friday?
It is no exaggeration when we say that almost every brand under the sun offers some sort of reduction during the four-day event. This season’s most coveted toys will be available at a fraction of the original RRP - saving you money while solidifying your status as the best gift-giver.
Bring the magic to the most magically time of the year by making the most of the Black Friday sales. To save you the stress and time-consuming effort of browsing for the best deals, we’ve done the hard work for you.
See below to get 2021’s top toys for less.
Osmo - Little Genius Starter Kit for iPad + Early Math Adventure
Fun and educational at the same time, this set bring games to life while teaching math skills, reading, motor, imagination, critical thinking and more.
Buy now £77.99, Amazon
This brilliant and durable speaker system gives your kids complete control on what they want to listen to, and helps make bedtime so much easier. There is an extensive list of over 60 mini figurines ranging from The Snowman and the Gruffalo, to Beethoven and The age of Dinosuars. It also durable with a soft and bouncy construction, and has superb battery life even when not connected to the docking station which makes it brilliantly portable. A great intro into music technology. Age 3+.
Buy now £69.95, Amazon
PlayShifu Orboot (Earth): The Educational AR Globe
Travel may not have been so easy over the last year so this gift brings the wonders of the world to them. The 10” globe connects to an app where they can discover – through augmented reality – all about the culture, cuisine, sites, animals and more of the country of their choice.
Buy now £34.99, Amazon
Paddington Bear Plush Chair
Get you a bear that can do more. This version of Paddington can do more than offer cuddles - he makes the perfect perch for watching Christmas morning cartoons and storytime too. Dressed in his trademark red hat, he’s covered in soft plush fabric and comes with a thick cushioned seat. Worth it for the Christmas pictures alone. Suitable for ages 18 months+.
Buy now £49.99, Very
Vtech Kidi DJ Mix
In the hallowed words of our favourite acts “hey girls, hey boys, superstar DJs, here we go!” A record deal for your musical progidy is that much closer thanks to VTech’s kids deck, which lets kids aged 6 and up record their very own tracks. They can learn to DJ using 15 pre-set tracks and four styles of music while Bluetooth will let them connect to external music too. There’s even a disco light that flashes an array of colours, helping to keep the party pumping.
Buy now £41.99, Very
Li-Fe 250 Air Lithium Electric Scooter
Two-wheeled transport is the mode of choice for whizzing around these days. Whether you’ll walk beside them as they trundle to the school gates or this is intended purely as an extracurricular treat, this electric scooter is perfect for older kids and teens who feel the need for speed.
With a top speed of 15mph, there are three speed settings propelled on pneumatic tyres for maximum comfort and minimal bumps and a 36V 6Ah 30 cell battery which can last up to five hours before needing a recharge. Suitable for ages 8+.
Buy now £379.99, BargainMax
Really R.A.D. Robots MiBro Radio Controlled Robot
Your budding undercover agent will find an invaluable tool in MiBro, a robot who can do their bidding through the Really Rad Remote. Get it to play, prank, spy and fetch things - or simply surprise others using its menu of sound effects. Ideal for ages 5+.
Buy now £25.00, Argos
Living Nature Plush Toys
Living Nature is offering 20 per cent off site-wide on its range of plush toys and free delivery on orders over £50. There are over 200 animals to choose from including dogs, parrots, elephants and more.
Buy now £12.79, Living Nature
L.O.L. Surprise! Sequin Diary Set
More Studio toy deals to have on your radar:
Personalised 2-in-1 City and Train Table Set - was: £49.99, now: £39.99
Unicorn Volt Electronic Quad Bike - was: £39.99, now: £33.99
Harry Potter Build and Colour Your Own Hogwarts Train - was: £14.99, now: £11.24
Buy now £8.99, Studio
L.O.L. Surprise! Pets
Buy now £8.00, Pound Toy
Friends Trivia Race to Central Perk Board Game
More Studio toy deals to have on your radar:
Slime Baff - was: £9.99, now: £4
Disney Princess Hatching Egg - was: £9.99, now: £5
Toy Story Soft Toys - was: £6.99, now: £10
Buy now £15.00, Pound Toy
Personalised Grey Penguin Fleece Robe
The personalised children’s toys, accessories and gifts specialists will be offering up to 50 per cent off on select products and 10 per cent off everything.
More My 1st Years toy deals to have on your radar:
Personalised Large Grey Star Design Toy Box - was: £128, now: £24
Personalised Grey Elephant Rocker Toy - was: £120, now: £96
Personalised Dragon Infant Backpack - was: £32, now: £16
Personalised Winnie the Pooh Christmas Baby Outfit Set (4 piece) - was: £50, now: £37.50
Buy now £17.50, My 1st Years
John Lewis & Partners Waitrose Cash Register
Take 20 per cent off all John Lewis toys.
More John Lewis & Partners toy deals to have on your radar:
John Lewis & Partners Travel Battleship - now: £4
John Lewis & Partners Animals Of World Floor Jigsaw Puzzle, 40 Pieces - now: £8
Buy now £20.00, John Lewis
Mamas & Papas Toys
Get up to 50 per cent off toys and gifts from Mamas & Papas.
Rocking Horse - Floral - was: £100, now: £75
Always Love You Snuggle Me Gift Bundle - was: £69, now: £34.50
My First Playmat & Gym - Grey/Cream - was: £80 now: £40
Buy now, Mamas & Papas
STEAM POWERED KIDS Code A Maze Science Kit
Buy now £44.99, Currys
Whirli toy subscription service
The children’s toy subscription service is offering 50 per cent off its half-yearly plans. For ages 0-8, this eco-friendly option encourages a cyclical way to update their toy box that saves on waste - both to the planet and your bank account. The deal runs from November 26-29
Buy now £9.99, Whirli
Barbie 3-in-1 Dream Camper Playset
Shop toys at Argos with 20 per cent off using the code TOYS20
More Argos toy deals to have on your radar:
Crayola Inspirational Art Case - was: £20, now: £16
VTech Kidizoom 5MP Camera - was: £40, now: £32
Chad Valley Deluxe Wooden Kitchen with Breakfast Bar - was: £120, now: £96
Buy now £64.00, Argos
Magic Mixies Cauldron
Bringing the wow-factor this Christmas, this cauldron toy will be sure to ignite awe as they channel their inner witch or wizard and create a magical potion that will result in their very own Mixie furry friend. It comes complete with ingredients and a magical wand where the toy appears in a flurry of mist.
Buy now £70.00, Amazon
VTech Touch & Learn Activity Desk
Buy now £40.00, Argos
Liewood Glenn Activity Blanket
Get 20 per cent off big gifts at Kidly as well as up to 40 per cent off a whole host of other items.
Also check out:
Janod Panda Ride On - was: £70, now: £56
Little Dutch Kitchen - was: £109, now: £87.50
Little Dutch Balance Scooter Pink - was: £109, now: £87.50
Buy now £72.00, Kidly
PAW Patrol True Metal Superpaws DieCast Vehicles Gift Set
Buy now £12.50, Argos
Rubik's Colour Block Cube
Buy now £8.50, The Entertainer
Fisher-Price: Thomas & Friends - Nia and the Elephant Sodor Safari Playset
Buy now £24.99, The Entertainer
Happyland Happy Farm Playset
Buy now £14.99, Early Learning Centre