Best Black Friday toy deals 2022: Offers to look forward to on kids games and toys


It’s beginning to look a lot like Christmas, but there’s no reason for present-buying stress.

Take advantage of the Black Friday sales and stock up on all the toys and kid essentials so you can put the magic into the festive season without putting a dent into your bank balance.

Whether it’s their first Christmas or tenth, you have to step it up in the present stakes after the last few years of lacklustre celebrations, so look to our selection of toys below that the little ones in your life will unwrap with glee.

What is Black Friday?

Black Friday takes place towards the end of November every year - always following the US’ Thanksgiving celebrations that are on the fourth Thursday of the month. The sales weekend has been growing and growing each year and is now a month-long price slashing bonanza where just about every brand under the sun paints their products with the discount brush.

When is Black Friday 2022? When is Cyber Monday 2022?

For 2022, Black Friday is on November 25, while Cyber Monday - that marks the end of the event - will be on the following Monday on November 28.

What were the best deals from Black Friday weekend last year?

You could find big name brands and hugely sought-after toys at a fraction of the RRP. Highlights included Osmo that will teach them how to code, Tonies to read them stories and plush toys like everyone’s favourite Paddington.

What kinds of deals can we expect this year?

There is a toy to suit all ages and interests on offer throughout this year’s event. Retailers like Amazon, Very, Argos and John Lewis are all getting involved in the sales action as well as brands like My 1st Years, Barbie, Magic Mixies and VTech.

How to keep up to date with the best Black Friday deals

We may be biased but we firmly believe that there is no better place than ES Best to stay up to date of the latest deals to know. We are given an inside track on the most noteworthy discounts and will share them with you right below.

Osmo - Little Genius Starter Kit for iPad + Early Math Adventure

Fun and educational at the same time, this set bring games to life while teaching math skills, reading, motor, imagination, critical thinking and more.

Was: £79.99

Shop more here

Buy now £59.99, Amazon

L.O.L Surprise! OMG Birthday Doll - Miss Celebrate

was: £34.99

Buy now £24.99, Very

LEGO Harry Potter The Ministry of Magic Toy 76403

Was: £83.99

Buy now £45.00, Very

Playmobil Princess 70451 Castle Bakery

was: £24.70

Buy now £19.59, John Lewis

Sylvanian Families 5315 Grocery Market Collectable

was: £55.52

Buy now £28.95, Amazon

Barbie Doll and Pet Boutique Playset with 4 Pets

was: £36.99

Buy now £24.95, Amazon

VTECH KidiZoom Studio Compact Camera - Blue & Black

Was: £61.99

Buy now £54.99, Currys

PlayShifu Orboot (Earth): The Educational AR Globe

Travel may not have been so easy over the last year so this gift brings the wonders of the world to them. The 10” globe connects to an app where they can discover – through augmented reality – all about the culture, cuisine, sites, animals and more of the country of their choice.

Was: £44.99

Buy now £34.99, Amazon

Zinc Megastar Hoverboard

was: £299.99

Buy now £144.99, Zinc