It’s that time of year again. With the nation split between already putting their Christmas trees up to cheer up the year that has been 2020, and not wanting to hear a whisper from Mariah Carey until December 1, Christmas adverts are taking over the TV to prepare us for the big day.
Considering this year has not been like others, it's no surprise retailers have been leaning even more to heart-warming, tear-jerking adverts.
Here's a list of all the best ads to grace screens so far this year.
Although the 'Holidays Are Coming' advert usually signifies the start of Christmas, Coca-Cola have done things slightly differently this year thanks to Taika Watiti. The Thor director took the reins on the heartwarming story of a man who promises to deliver a letter to Santa from his daughter as he leave on an off-shore job.
Unfortunately his journey doesn't go smoothly, but he battles on only to find out the sweet request his little girl made to Santa.
If you're a parent trying to instil some festive cheer in an unresponsive teenager, then McDonalds' ad will probably hit you right in the feels. A teenage boy constantly ignores his mother's attempts at being Christmassy (and his inner child in the process), to the tune of a 'Forever Young' cover by Becky Hill.
Thankfully there is a happy ending that will tug at the heartstrings.
John Lewis and Partners
It's the one we've all been waiting for, but this year it's a bit different. Gone is the acoustic cover of a well-known track, instead Brit Award winner Celeste sings original song 'A Little Love'.
Disney teamed up with children's charity Make-A-Wish this year, in an ad guaranteed to have you sobbing. Lola was gifted a Mickey Mouse toy in the 1940s, and it gets passed down through the generations as a symbol of her childhood.
But just as Lola starts to feel a disconnect with her now-grown granddaughter, her grandchild re-gifts the repaired doll, and it's just a magical moment all round.
Amazon made a bold move, directly referencing the COVID-19 pandemic in its Christmas advert.
The two-minute clip, titled 'The Show Must Go On' (and soundtracked by an orchestral cover of the classic Queen track) shows a young ballerina getting a starring role in her winter dance, practising anywhere she can – only for it to get cancelled due to government restrictions.
But with a little help from her family (and Amazon), she still puts on the performance for all her neighbours.
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