Over half of British households now have a pet. In fact, 3.3 million homes have welcomed an animal friend to their families since the start of the pandemic back in March 2020 according to Pet Food Manufacturer’s Association.
With our new flexible working lives, it just made sense to many to finally take the plunge and invest in the pup you’ve always wanted. Plus, our furry friends have played a vital role in comforting us during the craziness of the last couple of years, offering a much needed mental, emotional and physical boost, especially as we pound the pavements through their daily walks.
For all they’ve done for us, show your gratitude by pampering your pooch with the love and care they deserve starting with bath products.
Pet grooming is a booming market expected to reach £7 billion this year according to Mintel and the result is that new and popular brands are popping up or expanding their ranges to include products designed specifically for our furry friends. Our favourite beauty brands have expanded their collections to include shampoos, rinses and conditioners for our pooches. With the likes of Aesop, Ouai and Faith in Nature alongside Furr Collective and The Clean Dog Co, your dog will be happy, healthy and clean even after those muddy park runs.
Shop the best brands below to get your pooch smelling paw-fect.
Boujie dog owners are in for a real treat. Aesop - the apothecary-inspired Aussie beauty brand beloved by A-listers the world over including Kendall Jenner - has ventured into the animal sphere with this aptly named product. It has been formulated with lemon rind, tea tree leaf, and spearmint leaf to create a gentle rinse to calm and soothe even those furry friends with sensitivities, while ensuring they smell clean and fresh. For a treat to you and your pup, the brand also offers a bundle collection with the You & Your Dog Duo that includes the Geranium Leaf Body Cleanser (£60).
Faith in Nature
Faith in Nature’s expansion into pooch care products has arrived and much like the human alternatives, they are crafted with all natural essential oils with PH balanced formulas and an eco-conscious twist. The products are also all vegan and cruelty-free. Comprising of shampoo washes and bars, there’s three ranges each of which tackles a different doggy concern. Detangling Coconut is for curly and knotty fur, Gentle Chamomile has a gentle formulation designed for sensitivities, and Cleansing Lavender is made for a thorough scrub, even tackling the likes of fox excrement. Once you’ve finished, simply opt for the refill and save on plastic and waste.
The name of the game is fur for this family-run brand. There is just one hero product that has finally arrived after a year in the making. The Mane Gloss - Natural Conditioning Shampoo is a two-in-one product that is ideal for fussy pooches who want a quick in-and-out routine. It works to clean, cleanse and hydrate skin with a combination of nourishing ingredients including oatmeal and essential oils that will have your dog smelling divine without stripping their skin of its natural moisture.
The Clean Dog Co
This ethical dog care brand offers natural vegan skincare for your furry friend in which all the formulations are free from harsh chemicals, irritants, artificial fragrances or colours and have been thoroughly tested on humans first. The naturally-derived shampoo is made up of camomile extract, lavender oil, rosemary oil and wheat protein to be a treat to their skin. With every bottle of this product purchased, the brand donates 20p to Underdog International.
Ouai Pet Shampoo
If you’re not familiar with Ouai, the brand was founded by celebrity hair stylist Jen Atkin and has since become cult in the human hair sphere. A proud dog mama, Atkin has delivered the same hair care benefits that we know and love but targeted for furry friends of any kind. The Pet Shampoo combines soothing aloe vera, antioxidant-rich rambutan extract and hydrolyzed vegetable protein to fortify their fur and reduce breakages. This is a seriously luxe product for your pup.
Kiehl’s Dog Grooming Collection
Kiehl’s three-part set of dog grooming favourites is made up of the Cuddly-Coat Grooming Shampoo - a gentle but effective formula to keep them clean and shiny, the Cuddly-Coat Grooming Rinse - a conditioner to prevent detangling for fur of any length and last but not least, a quick fix for those dogs who hate the bath - a no-rise spray that brings instant freshness.
D.Dog Pet Beauty
A newer range to the dog grooming sphere, D.Dog comes from the experts over at Diego dalla Palma - the Milan-born cosmetics, skincare and hair extraordinaire. The collection is designed to tackle specific needs with shampoos for long, short, black, and white hair as well as puppies. The formulations are all vegan and free from SLES and silicones - if it’s not in our products then it shouldn’t be in theirs. Instead you’ll find a combination of pre and probiotics that tackle odours, prevent irritations and give the skin and fur what it needs without stripping it. On top of shampoos, there’s also sprays for instant shine or an immediate hit of hygiene freshness and a conditioner for detangling.