The best eyebrow makeup products

The power brow is a beauty trend that’s been growing strong for some time and shows no signs of waning. Reminiscent of the thick eyebrows sported by Audrey Hepburn, the look was revived by British model Cara Delevingne and is pretty much everywhere on the fashion runways.

For those who haven’t joined the ‘brows on fleek’ brigade and are intrigued, it’s important to note that maintaining bold, well-groomed eyebrows requires plenty of help from our beloved beauty brands.

With a complete collection of solutions in various shades, Benefit has been a trailblazer in brow styling since the 70s. Below is a selection of products designed to help give your brows the wow factor.

1. Benefit Soft & Natural Brows Kit

The ultimate starter kit for any brow newbie. Housed in a gorgeous keepsake tin, it contains four quick-fix products that are easy to apply, even on the train, including helpful eyebrow stencils for elegant shapes, Benefit’s Goof-Proof Pencil for easy filling and the ready, set, BROW! setting gel. After shaping and setting, finish your look with the High Brow highlighter pencil, which blends easily to visibly lift brows.

£31.50, Benefit Cosmetics, Buy it now

2. Burberry Effortless Brow Definer

It’s true that there are plenty of cheap brow pencils on the market, but we think this dual-ended hero is worth the splurge thanks to its buildable, powdery texture that doesn’t leave a crunchy feel and its impressive staying power. The Brow Definer, which is the first brow product in Burberry’s lust-worthy makeup collection, features a fine slanted tip on one end and a brush on the other. Use the tip to create definition by adding thin upward strokes to sparse areas and the brush to sculpt and fix brows in place.

£22.50, Burberry, Buy it now

3. WunderBrow 1-Step Brow Gel

As we age, so do our brows. If thin, patchy and grey areas are ruining beauty look, then keep armed with WunderBrow’s semi-permanent eyebrow gel. Its formula is a blend of hair-like fibres that are expertly combined with treated pigments, which are designed to join strongly onto your own hair fibres and make them appear closer together. Available in a variety of blonde, brown and black shades, the brush-on product is designed to last for a few days or until you’re ready to remove it.

£19.95, Boots, Buy it now

4. Too Faced Brow Quickie

This plumping fiber gel from the delectable Too Faced range can be used on its own to create fuller, natural-looking brows or combined with a pencil or powder formula for more drama. Its small tapered brush is designed with a precision tip, which is perfect for extending the tail of your brows. It comes in Universal Brunette for dark hair and Universal Taupe for blonde hair.

£17, Too Faced, Buy it now

5. Clinique Pretty Easy Brow Palette

Thanks to Kim K-West, we all know what contouring is – but have you mastered ‘browtouring’ yet? This sleek little powder pallete from Clinique features 3 shades to create sculpted brows that frame and enhance facial features. Use the brow powder to fill in sparse spots, then sweep a small amount of highlighter right beneath arches and keep hairs in place with the tinted fixative. Ideal for those who prefer a subtle brow, the kit is complete with two double-ended brushes for simple application.

£18.90, Harrods, Buy it now

6. Charlotte Tilbury Brow Lift

If you prefer to keep your on-the-go beauty stash small, then this three-way solution should fit nicely into your makeup case. The nifty Brow Lift offers a retractable pencil, grooming brush and highlight powder that will help you achieve a medium or strong brow look in minutes. Its angular-shaped pencil has a smooth texture that allows you to create precise details, while the highlighter – which comes out of a sponge-tip applicator – gives the appearance of a higher arch.

£22.50, Harrods, Buy it now

7. Anastasia Beverley Hills Dipbrow Pomade

A simple way to achieve the sleekest HD brows, this gel-mousse formula is a cult classic that’s been praised by none other than Kim Kardashian-West and is perfect for occasions. It has a creamy consistency that doesn’t budge and glides on beautifully to outline, fill and add colour to brows. Apply using an angled brow brush and finish with a setting gel. Also waterproof and smudge-proof.

£15, Cult Beauty, Buy it now

8. MAC Big Brow Pencil

Are you all about the chunky, bold brow? MAC’S chubby pencil is a fool-proof product for achieving buxom brows that pull your entire makeup look together. With a built-in sharpener, the creamy product is comfortable and provides the texture of a wax and powder that clings to brows. Apply in the direction of hairline and use a spoolie brush to create volume.

£16.50, MAC Cosmetics, Buy it now

9. Pixi Brow Tamer

Designed to keep brows in place, clear gels are perfect for those who are blessed with voluptuous eyebrows. This fast-drying formula from Pixi, enriched with nourishing aloe vera, feels impressively weightless and provides a soft hold you can rely on in tricky weather conditions. The spiral spoolie brush is just the right size for catching those tiny hairs to ensure an even application.

£12, Look Fantastic, Buy it now

VERDICT: Benefit’s Soft & Natural Brows Kit is a great place to start if you’re new to brow makeup. Try the Dipbrow Pomade to get the HD look or if you’re looking for something semi-permanent, then the WunderBrow 1 Step Brow Gel is quick and easy solution for all.

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