Elsewhere, fast fashion sites such as ASOS, Shein, Boohoo and Pretty Little Thing - have tapped into the modest market with inclusive campaigns that feature visibly Muslim models with their hair and bodies covered.
According to the State of the Global Islamic Economy Report 2020/21, the modest fashion industry is one of the fastest growing sectors that is currently valued at $277 billion and is estimated to reach $311 billion by 2024.
“Modest fashion is not something new, it is a global trend that is huge and has been around for a very long time," says founder of Modest Fashion Weeks, Ozlem Sahin. "However, in the last 10 years we have seen more options for modest fashion lovers thanks to global exposure from the digital media, Muslim influencers, new designers and the Modest Fashion Week movement, "she adds.
What is modest headwear?
Within the Muslim community, there are diverse interpretations of the modesty looks like, which can vary from person to person. The hijab is a head covering worn by some Muslim women in public as the Islamic code of conduct. Hijabs are available in a wide range of fabrics, textures, colours and prints and can be worn in multitude of ways depending on the style or modesty preferences of the wearer. While the hijab is an element of modest dressing for Muslim women, some may choose not to cover their hair on a daily basis, but may still wear the hijab in private when performing religious acts - such as prayer.
What are the latest modest headwear trends for autumn/winter 2022?
“Sustainability is one of the leading modest trends, so we will see more natural fabric hijabs – made with cotton or viscose – trending this Autumn-Winter,” says Ozlem Sahin. “When it comes to colours and prints, the one colour option is still more preferable than the printed hijabs, with black or grey shades and soft neutrals trending the most. Finally, different hijab sizes and multi-way scarves are highly favoured by hijabi women.”
With more options for Muslim women on the high-street than ever before, shop the best hijabs and modest headwear for Autumn-Winter 2022 below.
Lululemon Women’s Scarf-Style Hijab
Earlier this year, Canadian athletic apparel brand Lululemon launched a three-piece hijab collection to cater to Muslim women who like to stay active. Designed for on the move, Lululemon’s Women’s Scarf-Style Hijab is super lightweight and can be easily transformed from a more traditional style into a bun or turban in minutes.
While this hijab is a go-to for training in the gym, it can also be worn when performing low-intensity workouts or other casual activities. Plus, the durable piece is available in four stylish shades from black, grey to hot pink.
Buy now £35.00, Lululemon
Modanisa Tuva Sports Bonnet
Modanisa is the largest modest fashion retailer in the world with physical stores in Turkey and over 650 brands available online for worldwide shipping. "As an e-commerce platform working with hundreds of designers and brands, we have constantly sought to bring innovation to the table and revolutionise the way women wear the hijab and modest clothing," says Samim Surel, Modanisa’s Marketing and Brand Development Director.
Made with 95 per cent polyester, this Tuva Sports bonnet has been designed with a snug fit to sculpt the face and stay securely in place when on the move. Ideal for tucking into a jumper or hoody this Autumn, this smart style is bound to keep you fashionably warm.
Buy now £14.99, Modanisa
AAB Collection Inverse Kufic Hijab
In 2007, Nazmin Alim launched modest fashion brand - AAB Collection - online to cater to British Muslim women who were massively underrepresented. Today, AAB Collection is available on the high-street thanks recent partnerships with the likes of Debenhams and John Lewis.
From cotton to chiffon and jersey - all fabrics used to create AAB Collection hijabs are of the highest quality and eco-friendly. What’s more, the AAB Collection hijabs also come in a variety of colours and prints such as this Inverse Kufic Hijab which is a seasonal must-have.
Also available at AAB Collection
Buy now £25.00, John Lewis
Haute Hijab Premium Jersey Hijab in Sage
Founded by modest fashion enthusiast Melanie Elturk, Haute Hijab is a US retailer that sells hijabs, modest headwear and accessories worldwide. Haute Hijab’ Premium Jersey Hijab range is made with breathable and stretchy natural fabrics for effortless multi-styling.
A must-have for the cooler months, Haute Hijab’ Premium Jersey Scarf in Sage is a stunning soft-green hijab that can be worn conventionally or as a head wrap for a more relaxed style.
Buy now £20.00, Haute Hijab
MAI Hijabs Sustainable Modal Super-Size Maxi Hijab in Honey
MAI Hijabs is a leading UK online hijab retailer that stocks a wide range of scarves made with high quality fabrics in array of textures and colours to create a multitude of styles. The brand have recently launched a new Sustainable Super-Size Maxi that which gives wearers more length for multi-styling and full coverage, as well as an eco-friendly promise. These silky-soft hijabs are available in three beautiful brown shades - Sesame, Cinnamon and. Clove – that are perfect for the Autumn season.
Whether you are going to work or out for dinner, these luxury hijabs will add a touch of elegance to your look every single time.
Buy now £14.95, Hijabs
The Cave London Khaki Grain Satin Hijab
The Cave London is an online retailer that makes modesty more accessible by selling full-coverage clothing and hijabs for the fraction of the price. If you are looking for a super luxurious hijab to wear this Autumn-Winter, then look no further than Cave London’s Satin Hijab collection.
Made with an extra glossy finish, these timeless satin hijabs are a perfect pick for special occasions or a night out. From khaki green to powder pink, the range is available in up to nine stunning shades to match every modest look.
Buy now £9.99, The Cave London
Chinutay & Co Chiffion Hijab in Versailles
Founded by beauty and lifestyle influencer Manal A - also known as Chinutay - Chinutay & Co is a modest fashion brand that sells luxury loungewear, hijabi-friendly face masks, prayer gowns and scarves.
Made with luxurious georgette chiffon, the Chinutay & Co hijab range features 12 scarves in versatile tones that can be easily styled in countless ways for effortless day-to-night wear. To channel chic autumnal vibes, this antique amber shade in Versailles is first choice.
Buy now £16.00, Chinutay & Co
Awra London Print Hijab in Deja Vu
Awra London is a British brand that was founded in 2012 with the mission to create stylish and sustainable hijabs and modest clothing for Muslim women. Unlike most modest brands, Awra London only design hijabs that are extra-large in size – to cover the entire body – and adhere to the correct Islamic guidelines for modest dressing.
Another thing that makes this brand stand out from the crowd is the bold and beautiful prints found on hijabs throughout the range. Just take a look at Awra London’s print Hijab in Déjà Vu to see what we mean.
Buy now £27.00, Awra London
Silqrose Pebble Brown Cashmere Hijab
Silqrose is a UK-based brand that was launched in 2019 to merge modest fashion with the best practices in sustainability to protect the planet, while producing beautiful garments for Muslim women.
Made with natural, biodegradable fabrics, innovative fibres and smart textiles, each hijab style within this range is carefully crafted to give wearers the feeling of luxury for less.
If you are looking for a cosy and cool hijab to add to your Autumn-Winter wardrobe, this Cashmere Scarf in Pebble Brown by Silqrose will quickly become your new go-to.
Buy now £27.00, Silqrose
Veiled Collection Crinkle Hijab in Lynx
Veiled Collection is a New York based modest fashion and lifestyle brand that empowers Muslim women to embrace their personal style. If you are looking for a hijab style that can be worn everyday with ease and minimal effort, then the Veiled Collection’s Crinkle Hijabs are for you.
Designed with a hipster-chic crinkled textures and ultra-soft woven viscose, these hijabs are super low-maintenance and can be worn in several ways. From warm copper and amber tones to rainbow brights, there are over 20 shades to choose from in the range for endless styling possibilities.
Buy now £10.00, Veiled Collection