Glosses be gone. Since the undeniable success of Kylie Jenner’s lip kits, the beauty world has been going cray-cray for liquid lipsticks.
These wonder products apply like a gloss, but provide the pigment of a lipstick and come in different finishes.
For the pouty Kylie lip, your best bet is a matte finish. We’ve tested out some of the most hyped-up liquid lippies to discover which one is the best for the job.
1. Beauty Bakerie Lip Whip
It doesn’t get more budge-proof than this practically-magic wonder from Beauty Bakerie. Really ladies, if you long for intense pigment that stays put until you remove it, then this is the lippie you need in your cosmetics arsenal. Just one swipe provides an impressive laydown of colour and blends seamlessly with the lips. The brand has its own remover pads to clean it off thoroughly, but an oil-based makeup remover should also do the trick.
£16, Cult Beauty, Buy it now
2. Huda Beauty Liquid Matte
Already a massive hit in the beauty industry, Huda Khattan’s liquid lipsticks come in the dreamiest shades for matching with every outfit in your closet. From Barbie pinks to the most seductive nude tones, the product is incredibly comfortable to wear and sets to a matte finish. Once dry, the lightweight formula doesn’t smudge at all. Wear it with the makeup mogul’s Lip Contour pencil for a perfectly plumped-up pout.
£18, Harrods, Buy it now
3. Smashbox Always On Matte
Much like Lip Whip, this budge-proof lipstick has an impressive staying power that will hold up through some serious smooching and even greasy food. Its rich formula – which contains botanical moisturisers – is light enough to forget you’re wearing it, while the precision tip applicator means it’s a cinch to apply without a lip liner. In a stunning range of vivid hues, there’s something to perk up every complexion.
£19, Smashbox, Buy it now
4. NYX Soft Matte Lip Cream
This bargain beauty buy comes in a variety of luscious shades for creating everyday neutral lips or dramatic pouts for evenings out. You’ll even spot incredibly-close dupes of the lipsticks from Kylie Jenner’s ever-popular Lip Kits. Its mousse-like texture provides rich pigment, sets to a satiny-matte finish and stays on the lips for a good few hours before it needs reapplying. Apply two coats for intense colour.
£5.50, Boots, Buy it now
5. Too Faced Melted Matte
This long-wearing formulation is a secret weapon for bold, matte lips with high-impact colour and increased volume. While its creamy texture is similar to that of a gloss, the lipstick dries to an ultra-matte finish that survives through eating, drinking and smooching for hours on end. It’s also a great way to achieve fuller lips without stinging or aggravation. To prevent dryness and flaking, ensure lips are exfoliated and moisturised before application.
£19, Debenhams, Buy it now
6. KIKO Unlimited Double Touch
New from Italian beauty brand KIKO is this 2-part lip beautifier, featuring a strong colour base on one side and a shiny lip gloss on the other. Available in 24 flattering shades, its pigment leaves your kissers feeling surprisingly soft and is totally transfer-proof, while the gloss is impressively non-sticky and doesn’t interfere with the colour. Best of all, you get the choice of a matte or glossy lip.
£8.90, KIKO Cosmetics, Buy it now
7. Lime Crime Velvetines
Lime Crime makeup gets better every season, and our current favourite is this waterproof matte lipstick inspired by rose petals. Bursting with pigment for an eye-poppingly bright pout, the creamy formula provides you with comfortable wear that doesn’t streak or feather. Its colours range from bubblegum pink to pitch black. Also cruelty-free.
£16, Cult Beauty, Buy it now
8. Sleek Matte Me Lip Cream
Thanks to its high-quality pigments and drool-worthy highlighter palletes, Sleek has quickly become a go-to brand for budget makeup. These liquified lipsticks glide on beautifully to reveal rich pigment that dries to a smooth matte finish. The formula is light as a feather, but applying too much of it can make your lips look quite dry. Stick to one coat and wear a good balm underneath to keep your pout looking pretty.
£4.99, Feel Unique, Buy it now
9. Laura Geller Fifty Kisses Lip Locking Liquid Color
This luscious formula not only provides seamless colour for hours, but also keeps lips feeling noticeably smooth throughout the day. The curved applicator is designed to hug lips of all shapes, so it’s a breeze to apply. It lasts impressively long for a satin finish, but you might want to avoid oily foods if you want it to stay put. With eight bold shades to choose from, who needs kisses when your lips look this good.
£17, Look Fantastic, Buy it now
VERDICT: With its fierce pigment and eye-opening staying power, Beauty Bakerie’s Lip Whip is a certain winner. Its formula won’t dry out your lips and there are colours to match every mood. In an impressive variety of colours, NYX's Soft Matte Lip Cream is our favourite budget choice for everyday makeup looks.