Best Meme of the Week: Andrew Garfield and a Demented Horse
As we march on—or for some of us, given recent polls: giddily skip on—to the election, it’s refreshing to be reminded that we can still be united as a nation. Specifically on social media, which is designed to sow cruel division.
That reminder came this week in the form of a horse that looked like it had just accidentally eaten an entire tray of pot brownies and then gone on a boat ride up the Hudson River as the Macy’s Fourth of July fireworks were going off around him.
Florence Pugh and Andrew Garfield in John Crowley’s ‘WE LIVE IN TIME’. 📷 pic.twitter.com/Z6SUp23sDC
— Film Crave (@_filmcrave) August 13, 2024
This week, A24, the hip and typically marketing-savvy film distributor, released the poster for the upcoming release We Live in Time. The romance, which is set to premiere at the Toronto International Film Festival next month, stars Andrew Garfield and Florence Pugh. Nowhere on the film’s Wikipedia or IMDb page, however, does it list an appearance by a carousel horse that had just visited a witch that showed him his entire future life, including his death, and didn’t like what he saw.
From the moment the poster dropped this week, memes circled social media faster than a merry-go-round on the fritz. In fact, it became such an instant viral moment that part of me wonders if A24 put the deranged looking horse on the poster intentionally, knowing people were going to turn it into a meme.
I don’t even feel cynical about that, if it’s true. I embrace it, because the laughter I’ve gotten from some of these PhotoShops and captions is worth any nefarious manipulation from an entertainment company’s marketing team.
Some people had the gawky horse crashing other iconic movie scenes, like The Shining:
https://t.co/LBNdKs7wWJ pic.twitter.com/PrllrJd6qt
— Ben Siemon (@BenjaminJS) August 14, 2024
https://t.co/mu6kx5PVej pic.twitter.com/UsTpydyPtB
— Thomas🔜 Gamescom (@Poonikinz) August 14, 2024
Or, obviously, The Godfather:
opens up twi- pic.twitter.com/dsqthiX90O
— Dave Itzkoff (@ditzkoff) August 14, 2024
What if everyone in the movie was played by this natural scene-stealer?
idk why i did this pic.twitter.com/Ep7zcSFJCM
— hannah strong (@thethirdhan) August 14, 2024
The musical and film adaptation of Carousel, for obvious reasons, was on a lot of people’s minds:
Billy Bigelow and Julie Jordan and a too realistic set piece pic.twitter.com/NG0vMxdUrW
— The Theater Lovers | Will & Rachael (@theater_lovers) August 14, 2024
Domino’s UK joined the fun, and while I have no idea what this joke means, I enjoy living in a time when a British arm of a major pizza chain is engaging with indie film Twitter:
when mum says it's freezer pizza for tea pic.twitter.com/NA3L44to3P
— Domino's Pizza UK (@Dominos_UK) August 14, 2024
Obviously, the horse should be the star of his own movie or sitcom, case in point:
*record scratch* yep, that's me. You're probably wondering how I got here. Well... pic.twitter.com/qjgvVEnfJu
— John Wascavage (@JohnWascavage) August 14, 2024
There was a topical tie-in to the Olympics:
— Tom Zohar (@TomZohar) August 14, 2024
Many of us felt seen by the horse. We are this horse:
Me when I’m third wheeling https://t.co/hobxQRL3lF pic.twitter.com/wQuXd4Iosd
— sam greisman (@SAMGREIS) August 14, 2024
And finally, as they should, all roads lead back to Queen Bey:
https://t.co/8SJWsuo1W5 pic.twitter.com/5txbITJf4l
— cary (@caryryan_) August 14, 2024
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