Negroni Week 2021: London’s best Negroni cocktails

·9-min read
Make it a long night: take advantage of the Negroni ‘gong’ at Quo Vadis
Make it a long night: take advantage of the Negroni ‘gong’ at Quo Vadis

Don’t get us wrong, we love a Spritz as much as next Italophile pretending the pavement outside the pub is the Amalfi coast. Still, while this year the Campari Spritz is slowly nudging out its Aperol’d sister on menus across town, for those who really think bitter is better, there's far more joy in the tart mix of a Negroni.

One part Campari, one part gin and one part sweet vermouth, it has never been a concoction for the faint hearted, but it’s what you might call an enlivening way to meander through apperitivo hour.

It’s charms are enduring: legend has it that the cocktail was first mixed at Caffe Casoni in Florence in 1919 at the request of one Count Camillo Negroni, who wanted to swap the soda in his Americano for gin. It fell off the radar for a little while, came back in part due to the Polpo revolution, and since has stuck around in various guises, somewhat thanks to its innate malleability: gin can be swapped for almost any spirit but the warming, enveloping embrace of Campari and sweet vermouth always produces something good. Or go the other way; keep the gin but swap the Campari and vermouth for Lillet and Suze, and you’ll be into a White Negroni.

Whether a loyal devotee looking for the best of the best, or a newer, nervous type not wanting a duff introduction, here’s our pick of London’s must-try mixes.



One thing that seems to push Negroni-ambivalents into fully-fledged obsessives is the ability to tinker. The classic recipe is one for a reason, but, Campari aside, little changes in the gin or vermouth can make all the difference. That’s where Vermuteria comes into its own: as its name attests, this is a vermouth bar – one with excellent food, as it happens – meaning substitutions and tweaks can be made till your heart is content, your curiousity is sated and, well, till your mind is a little wobbly. Have a play, though the house offering, made with East London Liquor Company’s gin and their own rosso, is a wise(ish) way to put £10 to use.

38/39 Coal Drops Yard, N1C,

The Coral Room

First off, The Coral Room proves that matching your drink to the decor is a winning combination. It’s near-impossible not to order a Negroni when entering the warm, orange-red surroundings of this elegant bar at the Bloomsbury Hotel, and those who follow suit are well-rewarded. The Negroni here mixes Tanqueray, Macino Rosso and Campari, finishing with an ice cube emblazoned with the bar’s colourful name. If he’s in, manager Giovanni Spezziga is a master of them.

16-22 Great Russell Street, WC1,

Quo Vadis

Soho isn’t short of neon signs – we can’t vouch for where all of them lead, but the one here definitely points towards a good time. The Negronis are good at this West End haunt, pleasingly strong and traditionally mixed, but they really come into their own in the later hours of a early-weekend evening. On Thursdays and Fridays in the members’ bar, a gong is sounded at 11.30pm to mark the start of a Negroni Happy (half) Hour, during which all cost just £5; these are the difference between getting home reasonably sensibly and barrelling on into the night. It’s such fun to be led astray.

26-29 Dean Street, W1,


 (David Ellis)
(David Ellis)

A reminder that location can often be as important as what’s in the glass. At Seabird, which sits on the fourteenth floor of the Hoxton in Southwark, the Negroni is as down-the-line as they come – their preference is for Bombay Sapphire and Martini Rubino – but just expertly made, pleasingly generous, and perfect for slowly sipping in the beautiful dining room, with its endless views and vibes. That feeling, one of complete relaxation, of forgetting the rest of it, is exactly what a Negroni is for. Few places summon it quite the way Seabird do.

40 Blackfriars Road, SE1,


 (David Ellis)
(David Ellis)

Larry’s gets the nod here for understanding that, while herbal gins and spiky vermouths have their place, sometimes a Negroni should be entirely familiar. This one tastes just as a Negroni should, but the place is set up for, say, no fewer than three and no more than about five. All-orange-everything Larry’s is made for calling over a few cocktails and working through the food menu top to bottom. It’s somewhere to chat long into the evening at, and that’s just what Negronis – done right – inspire.

Unit 5, 12-16 Blenheim Grove, SE1,

Bar Termini

Soho’s Bar Termini is a warm tribute to Roman cafe and bar culture, cocktails sitting alongside a very Italian coffee menu (no frappuccinos here). The Negronis are the star of their boozy offering, served atypically from chilled, pre-mixed bottles into tiny coupette-style glasses (points are docked, unfortunately, due to just how tiny these portions are — but then, they’re £7, not bad in this part of town). Choose from five different varieties: a sun-soaked Classico will hit the spot, unless you feel like experimenting with a floral Rosato, a peppery Superiore or an aged Robusto, as well as newish addition Arancia Verde. Termini works wonderfully when treated right; it’s somewhere to pop in for a quick one, either on the way into a night or on the way back from one.

7 Old Compton Street, W1,

Frank’s Cafe

Longing to spend an evening Negroni in hand, watching the sun set over a rippling blue sea? London can’t promise exactly that, but at least there’s always Peckham. Frank’s Cafe, walk-ins only, is perched on top of a multi-storey car park which doubles as an art gallery – a relaxed, rooftop spot boasting views across south London. The speciality drink here is Frank’s Negroni, which is made with Martini Rosso and only as much finesse as is strictly necessary for the price tag. For something similar but longer, try the half-pint or so of the Bicicletta, made with Campari, white wine soda and a slice of orange.

Bold Tendencies, 7th-10th Floor Multi Storey Car Park, 95A Rye Lane, SE15,

Old Compton Brasserie

There’s something cunning happening behind the bar at Old Compton Brasserie. Cocktail don Talented Mr Fox – otherwise known as Matt Whiley – is the brains behind the menu here, which celebrates Soho’s more familiar faces. But if you fancy something a little more straightforward than a Ronnie Scott, a Karl Marx or a Ruby Venezuela, then the Negroni is a good bet: a Tanqueray gin mix is served with a branded orange peel. They also do a mean Boulevardier, which swaps the gin for whisky.

34-36 Old Compton Street, W1,

The Guinea Grill

Cocktails in pubs tend not to impress; there usually isn’t the time to get them right while pouring pints and tipping out great big glasses of white wine. Trust the Guinea Grill in Mayfair to buck the trend. Oisin Rogers’ place is better known for its award-winning pies and smoking grill — there is no better mid-afternoon snack than a lamb chop with the fat melted, taken with one of the best Guiness in town — but the Negronis here have had the Guinea treatment too. A mix of Campari, Beefeater gin and Martini Rosso are joined by a dash of orange-infused Monkey 47, before being aged for up to a year in an oak barrel that sits on the bartop. It’s a little sweeter than the usual fare —that’ll be the Monkey 47 — but over a long lunch, it has its perky benefits.

30 Bruton Place, W1,

40 Dean Street

Granted, this one was always going to make the list: they put one of us on the menu. 40 Dean Street is one of those joyful half-secrets that make Soho, Soho. For nearly two decades the place has been drawing its loyal crowd — a Royal or two among them, as well as an occasional A-lister — who come for the comforting Italian fare, including the fresh pasta, as well as the affable welcome and the joy of seeing owner Nima Safei in full flow, charming his audience. It’s all affordable, too, increasingly a rarity in the centre of town. The Negronis are as classic as they come, unless you order the DVH Ellis; tequila, or preferably mezcal, takes the place of the gin. It is, of course, completely mind-ruining and hence enormous fun. A bit like the restaurant itself.

40 Dean Street, W1,


There is a world of cocktails to try at Oriole: the downstairs Smithfield bar does some significant globetrotting on its “Old World”, “New World” and “The Orient” cocktail lists. It’s an off-menu selection, but the Negroni here has it sights set a little further than the Amalfi coast, making a quick trip over the Mediterranean to Greece. The typical three-part mix includes a house blend of sweet vermouth, and is joined by a dose of Hellenic-style resin wine, an olive and a slice of burnt orange.

East Poultry Avenue, EC1,

Wild Honey St James

To be clear, one comes here for Anthony Demetre’s show-stopping food, for the elegance of the service, and for the gently-murmuring room. But the Negroni here is always so bloody good —noticeably so, enough to wonder just what they do to it to have it taste quite so clean and yet be embracingly rich (I suspect its in their own homemade vermouth). It’s a Negroni to have in the winter; it is comforting, rather than prickly. Demetre is also behind Vermuteria, at the top of this page, so clearly the man has a taste for these things. Well, he would do: when it opened, it was listed at the top of the menu as “I am very specific with my Negroni" and while those words aren’t there anymore, ask for one and they’ll mix it up.

8 Pall Mall, SW1,

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