Boden brings back bestsellers for its 30th anniversary collection

·Shopping writer
·2-min read
Boden celebrates its 30th birthday in the most fashionable way.  (Boden)
Boden celebrates its 30th birthday in the most fashionable way. (Boden)

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Today is a cause for a fashionable celebration - because Boden has turned 30. 

To mark the British brand's milestone they have launched a limited edition birthday capsule collection, inspired by the brand's bestselling and most-loved pieces over the past three decades. 

Hero items include the Charlotte Cardigan, which is one of the brands most iconic products. Boden ran the style for at least 10 seasons when it first launched and has now brought back the classic for its customers. 

The Elizabeth Coat has also been a Boden classic from the beginning due to its statement design, and for the birthday collection it has been updated with a trendy psychedelic print, paying homage to the 60s.

Cosy up this Autumn in Boden's Charlotte cardigan. (Boden)
Cosy up this Autumn in Boden's Charlotte cardigan. (Boden)

To create the collection, Boden’s in-house design team delved through an extensive archive, drawing inspiration from Boden’s early days in the 90s and early 00s and reimagining the brand’s favourite designs with a contemporary twist for today’s customer.

Fans of Boden over the years will also be aware that the brand always goes big with Breton, which has been a continual bestseller for Boden over the past 30 years. To celebrate this standout style, the new collection offers both the collegiate striped Phillipa Rugby Shirt and oversized crewneck Bretons.

What we love most is that Boden has honoured the team with the new collection, as it has named garments in the new drop after long-standing members of the Boden team. 

We predict Boden's Mariam Dress will sell out fast. (Boden)
We predict Boden's Mariam Dress will sell out fast. (Boden)

Some of the most popular buys in the Best of Boden edit may include the long-standing Victoria Blazer, the Elizabeth Coat and the Charlotte Cardigan

We are also a huge fan of the Mariam Dress, Cathryn Cashmere Jumper, the Alexia Trousers and the Morris Waterproof Mac, to name a few - with the collection ranging in price from £55 to £298. 

Shop our top 15 womenswear picks from the 'Best of Boden' collection

Victoria Blazer | £110

Victoria Blazer
Victoria Blazer

Elizabeth Coat | £298

Elizabeth Coat
Elizabeth Coat

Charlotte Cardigan | £130

Charlotte Cardigan
Charlotte Cardigan

Mariam Dress | £240

Mariam Dress
Mariam Dress

Diana Chunky Cashmere Jumper | £298

Diana Chunky Cashmere Jumper
Diana Chunky Cashmere Jumper

Cathryn Cashmere Jumper | £220

Cathryn Cashmere Jumper
Cathryn Cashmere Jumper

Harriet Tank Top | £80

Harriet Tank Top
Harriet Tank Top

Hollie Jacket | £150

Hollie Jacket
Hollie Jacket

Anna Cashmere Jumper | £210

Anna Cashmere Jumper
Anna Cashmere Jumper

Isla Frill Detail Blouse | £75

Isla Frill Detail Blouse
Isla Frill Detail Blouse

Sophie Long Sleeve Breton | £55

Sophie Long Sleeve Breton
Sophie Long Sleeve Breton

Morris Waterproof Mac | £150

Morris Waterproof Mac
Morris Waterproof Mac

Rachael Skirt | £150

Rachael Skirt
Rachael Skirt

Zena Shirt | £80

Zena Shirt
Zena Shirt

Alexia Trousers | £90

Alexia Trousers
Alexia Trousers

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